Where in the world do you go for business inspiration when your ideas seem to just run dry all the time? It’s hard to focus when you’ve got a regular job, a family, recreational activities and the gym all calling your name, but at the end of the day, you DO have a job to do, and that job probably revolves around you creating something to put online. Whether it’s a blog post, a video, a slideshow or an email blast, you’ve got something saddled on your shoulders that you have to take care of before you hit the sack.
But there’s just one little problem: you’ve run completely out of ideas. When that happens, you’re hard pressed to get anything of any value accomplished. So what do you do? You look for inspiration somewhere. What you need most is a good wellspring of information where you can get just a trickling of a good idea to start your brain juices flowing.
Give the Thought Process a Break
Sometimes you can’t look to mediums of the same kind to break your one-track thought process. After all, what good is it going to do you to read someone else’s blog about making money online when that’s the very thing you’re going to write about? If anything, you’ll probably just end up rehashing what the last guy said. Does that make you feel good about what you’re producing? Probably not.
So you need something totally different. You need something funny, sad, inspiring or energizing. You need to get out.
What I find most beneficial when I’m in a rut is working out. You don’t have to go to the gym, and you don’t need to find a workout buddy. All I have to do is flip on some energizing music, do a few jumping jacks, stretch out my muscles and I’m ready to go.
I also find that reading an article about something healthy makes my mind revert to a healthy state. It sounds weird, but it works every time. Whenever I read about a new workout, five great vegetables to boost your immune system or six ways to cook chicken in a crock pot, I suddenly have the urge to write about whatever it was I was trying to write about. No joke – you should try it sometime.
If That Doesn’t Work…
Lest you think I’ve gone off the deep end, there ARE ways to stay within your genre of production and gain inspiration. For instance, most gurus I’ve talked to all recommend reading a book or magazine on something in your niche. Notice the mediums used: non-electronic. Okay, okay, if you’re reading on your iPad or Kindle, you get a free pass. But try not to use your computer. Get out, go to the library or your local Barnes and Noble and pick up something you can hold in your hands. After all, sometimes the best inspiration is what you can see, smell, feel and touch, and inspiration for online products is no exception.