A lot of internet marketers I see make the mistake of complicating things way too much. And by that, I don’t mean they complicate the process to success in the way they run their businesses, although some certainly are guilty of doing so. I see over-complication come in much more subtle ways, like on their websites, and in these ways, they can actually be Trojan horses in destroying their businesses.
Top Four No-no’s
Some of the biggest boo-boo’s I see are the very ones I have listed here. Of course, there are plenty more, but these are the repeat offenders.
- Making a cheesy logo. I’ll admit, coming up with a logo to brand your business is tough. But where many IM’ers go wrong is in the department of making the logo too… much. They try to incorporate every part of their business into the logo so that at first glance, customers know what they specialize in. The problem is, when you make a logo too busy, it loses its marketing power, and you end up confusing the customer.
Instead of making too much of a logo, think about keeping it simple. Even just spelling out the name (or abbreviation) of your company or website in glossy or mirrored text can be enough. All you need is brand recognition. If you can replicate it across many platforms – such as using it somehow on your Facebook page as your profile picture or timeline image – all the better!
- Cluttering up their websites. We all know you’re a genius and that you have lots to say to the world. But don’t mistake adding information to your website as being synonymous with driving a lot of traffic. Sometimes less is more, especially on the home page! All you really need is a clean header with a nice logo, a navigation bar, and some eye-catching content for the front page. You don’t need a links to all of the top twenty articles you wrote yesterday, nor do you need to post all forty pictures of your new product on the front page slider.
- Confusing their navigation bars. Viewers are looking for stable elements in a navigation bar. They want a home button, a contact button, and an “about us” page, at the very least. Don’t reinvent the wheel when it comes to designing your nav bar. Stick to the basics, and once you have those down, THEN you can get a little creative with any other buttons you have room for. Keep in mind that you can also add a sidebar for articles, videos and social media links if you don’t have enough room in the header for these elements.
- Not giving links to their social media presence. Speaking of social media, you need – yes NEED – to provide links to your Facebook, Twitter, YouTube, and Google Plus pages, at the very least. Otherwise, if someone searches for you on Facebook and they find a knockoff of your business, how are you going to reach them? They’ve reached another page thinking that it’s yours! I’ve seen this happen firsthand, and it’s completely avoidable. Avoid it by offering official links and making a big deal about them on your website!