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What is PLR? If you do much internet marketing, chances are that you’ve heard of 
PLR, but may not know what it is. PLR stands for private label rights, which in the internet marketing world is just a fancy way of giving away content in bulk for many website owners to use.
PLR content can be beneficial or detrimental to a business, depending on how it is used. Here we’ll talk a little bit about the different ways it is used and provided, and how you can implement it the right way.
What is PLR, and How You Can Access it
Performing a simple search for what is PLR on a search engine brings up several results for you to choose from. There is free PLR and paid PLR, and it’s up to you to weed through them and see which ones are right for you.
But before you go through the “what is plr” selection process, you should know a little bit more about the “what is PLR” topic. PLR content is generally written content, in the form of ebooks or articles, that is sold or made available for use on a website. This premade content is divided up into niche types, such as online dating, psoriasis, foreign exchange trading, cooking, acne problems and more. For example, if you run an online dating website, you might search specifically for “online dating plr” to find free or paid content for your website.
But here’s what gives PLR a bad reputation. First of all, freely available content is often poorly written. Site owners give it away in exchange for your email address so they can put you on their subscriber list. But the quality of the content is often subpar and written by someone who is not a native English speaker.
Paid PLR is often not much better, but is sometimes more grammatically correct. But even if it is, you still run into the problem that persists with each type of PLR: So many people have used it already that it’s considered duplicate content, which is bad for your website’s search engine rankings.
What is PLR Good for, Then?
What is PLR good for if it’s been used over and over? Firstly, it can be bundled into eBook form and sold or given away to your list, if you so desire. Then, you don’t have to put it on your website in content form. But if you do want to put it on your website, you can use the already created PLR content to inspire new content. You can simply rewrite that PLR articles (using proper spelling and grammar, of course) and use this brand new content on your website.
What is PLR in bulk? PLR content generally comes in bulk. And by “in bulk,” we’re talking about content in the thousands. You might find PLR packages that come with 6500+ articles. Each article might have a total of 300, 400 or 500 words. Better quality PLR articles often come with as many as 750 words per article – unless you read the specs on the website you found them on, you won’t know for sure until you download them.
If you choose to buy or download PLR, always make sure you change the title and rewrite the content if you plan to use it on a website. You can use an article spinning software to help you if you need, but also double-check for factual and grammatical accuracy, and make sure to keep the keyword phrase intact.
So what is PLR? It can be a useful product if used properly.
