Web search optimization tips will help you grow your business online. Whether you’re a new business owner or a seasoned veteran, you can make use of the tips you’re about to read here. But before we go on, perhaps we should evaluate what you currently have going on with your website.
Let’s start with the age of the domain and how long you’ve had content up there. The age of a site is kind of like wine. The older it sits there and permeates on the web, the better Google likes it. Of course, it has to be quality to start with, or the only thing going for you is the domain you’re hosting it on. Despite all the web search optimization you could do with a site, you still must have unique, quality content in order to make the search engines truly love you.
Web Search Optimization Tips for Your Home Page
Your home page is usually your first chance of making a statement. The exception to this is if someone comes to one of your child pages through a Google search or a link from another website. But in general, if someone looks for your business or clicks on your link from your social media page, chances are that they stumble upon your home page first.
You need to have excellent Meta data up there in your website’s header. Keywords, descriptions – the whole works. If you don’t know how to do it well yourself, then you need to have someone else do it for you. It’s just that important.
Secondly, you need to have alternate text for the images on your website. These are keyword relevant as much as the content on your page, so don’t forget that tip!
Third, be sure to use your headings in the right order. Some people use H1 tags first, then use an H6 tag for a subtitle, then skip to an H3 tag further on down the page. They’re numbered for a reason. They shouldn’t go in reverse or mixed order; Google likes it when you keep them in numeric order.
Web Search Optimization Tips for Mandatory Pages
Web search optimization tips for mandatory pages are never as fun to implement as for the rest of your website. After all, who likes reading – let alone writing – disclaimers, terms of service and contact pages? Pretty much nobody – unless you’re an attorney who gets paid for doing stuff like that.
Thankfully, there are websites with pre-written text to help you out. For these web search optimization tips, all you have to do is plug-in the name of your website (in most cases), hit a button and presto! You have a ready-made legal page for your website.
It’s especially necessary to host such pages on your website if you’re selling affiliate products. You need to disclose that you could make money off of products that you recommend to buyers, otherwise you could get in trouble with the FTC. Put these web search optimization tips to good use before you get your website up and running.