Web page promotion is all you hear about these days. In fact, if you get around the internet marketing world enough, you probably get sick of reading and hearing about the different methods that each guru promotes. So what’s the deal? What do you really have to do to promote your web page?
Implementing web page promotion that will work for your unique site really does boil down to your needs and what your site offers. Plus, if you plan to do any sort of pay-per-click ads, you need to budget out some PPC page promotion. But all in all, there are several secrets to web page promotion (that aren’t really secrets if you’ve been doing your homework) that work for everyone’s web page, pretty much no matter what.
Web Page Promotion: Doing It for Free with Social Media
Promoting your web page on social media can actually be fun if you do it the right way. And since it’s so beneficial to your business, you can put your mind at rest that you’re not actually wasting time – well, at least not most of the time, anyway.
But no longer is it just acceptable to have a Facebook and a Twitter page for your web page promotion. You need a lot more than that to impress the search engines – and your following – these days. You need a presence on Google platforms like Google Plus and YouTube, on blogs like Blogger, WordPress and Tumblr, and on social bookmarking sites like Digg. In fact, the more social media sites you can connect back with your website, the better.
Now, to the problem of coming up with content on those sites. True, it’s difficult to think of daily or weekly content to continually pump onto those pages. Thankfully, you can more or less duplicate the content you put on each, since many social media managers will broadcast the same message to each of your social networking profiles. However, it always helps to vary the message just a bit for the sake of keeping your following interested.
After all, how would you feel if the exact same followers who fanned you on Facebook also were your followers on Twitter and Tumblr? Would you want them reading the same exact words in each place? Probably not. So as mentioned previously, it helps to keep things changed up.
Web Page Promotion Aside from Social Media
Web page promotion is possible aside from social media outlets. After all, if your site has little content, you’re not going to be able to promote it and have it stick no matter how hard you try. You have to impress the search engines in your own right, too.
Keeping that in mind, you need to do your due diligence in keyword research, and think about using some SEO tools that will help you keep track of your rankings. There are several tools and software pieces available to help you accomplish this. Some people even find web page promotion nearly impossible without it.