Web marketing agency websites often try to wrangle you into paying for them to do all your internet marketing for you. But do you need a third-party promoting your website online, or can you do it yourself for less money and time than you would spend setting it up through a web marketing agency?
Many website owners find it tempting to go through an agency for several reasons. And with all the studying that many SEO experts do to learn the ropes of working on the internet, it’s no surprise that you might consider having someone else do it for you. But if you can save time and money and still get the same results, you might consider doing it yourself instead.
Why You Should Choose a Web Marketing Agency
Some people really shouldn’t try to do their own search engine optimization and search engine marketing. Those who really don’t like working on the internet, have trouble understanding search engine concepts or those who have no interest in building websites or creating content are probably better off hiring a web marketing agency to do the work for them.
Sometimes doing your own web marketing is like micro managing. If your online business is pulling in hundreds of thousands of dollars – or even millions – ever year, then you probably don’t have to do everything yourself. In this case, you can afford to invest in a good web marketing manager to do the work for you.
Why You Shouldn’t Choose a Web Marketing Agency
If you’re the type of person who runs small websites on the side, makes a little money off of each and intends to grow their presence online, but you don’t have a full-fledged online business just yet, then you probably need to be your own web marketing agency. Why?
Because a real web marketing agency will cost you hundreds or even thousands of dollars every month. Chances are that you’re not making that sort of income online just yet. That’s your goal, but until you get there, you can’t spend that much to have someone else do your web marketing for you.
The only exception would be if you absolutely couldn’t grasp the concepts you needed to successfully market your business. And for that, there are plenty of courses online – not all of which are expensive – that can help you learn.
Quite honestly, it’s best to know something about search engine optimization and search engine marketing before handing the controls over to someone else regardless. Why? Because not all agencies are reputable, and not all employees are competent. Sometimes you have to check up on their work to see if they did it right. If you don’t know what to look for, you could be getting screwed over without even knowing it.
In the meantime, you can take steps both to learn how to do your own web marketing and how to find a good agency once you determine you make enough money to give the job to someone else. Until then, you can probably get by without a web marketing agency of your own.