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Video Marketing

Sales videos

Sales Videos: Making Videos that Convert

Sales videos are a great way to build confidence in your buyers before they click the “buy” button on your website and fork over their credit card information. There are a lot of shady operations on the internet, and your buyers are well aware of that. It’s up to you to help them set aside that mentality when they come to your website, and making sales videos is a great way to do that. Sales videos that feature a person – preferably the website owner or product creator – often help conversions the most. Why? Because the fact that the ...

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video for blogs

Video for Blogs: Creating Blog-Friendly Videos

Video for blogs and websites needs to fit certain parameters for building viewership and attracting new visitors to your site. If you know how to properly optimize YouTube videos for search engine friendliness, then you’re halfway there already. But there are a few other things you should know before you try integrating video for blogs into your posts. Your video for blogs needs to differ from regular YouTube videos in a few ways. First, while you can upload YouTube videos up to 15 minutes in length, this is generally poor practice when used in video for blogs. They’re simply too ...

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Hosting webinars

Hosting Webinars for Customer Retention and Extra Content

Hosting webinars as an internet marketer is a great way to build trust with your customers and create extra content for your websites at the same time. Hosting webinars, in case you’re not already familiar with them, involves using a webinar software to connect with viewers. You, the speaker, have a variety of features available at your fingertips. Hosting webinars is also a good way to keep your customers in touch with you on a regular basis. In today’s guide, we’ll talk about how you can use webinars to spark productive conversation between you and your customers and how you ...

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YouTube tags

YouTube Tags: Tagging Your Videos for the Most Views

YouTube tags and YouTube keywords are closely related but decidedly different. YouTube tags are singular words that denote an idea or concept of what the video is about. YouTube keywords, on the other hand, are more direct phrases that viewers can type in to find a video with a specific topic. Let’s see how this plays out in an example. Let’s say you posted a video that promotes one of your hotel affiliate programs. Maybe this video features a waterpark. You might put YouTube tags like “water,” “waterpark” or “waterslides” in the tags area. But if you want to target ...

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YouTube optimization

YouTube Optimization: Getting Your Videos Searched

YouTube optimization is all about getting your videos crawled in the search engines. Much like articles, you can use keyword phrases to help searchers find your videos. However, videos do not have the searchability of written content, so you can’t rely on words alone to help you get views. It may seem like YouTube optimization is pretty fruitless if you can’t use regular methods of optimization to attract viewers. After all, if you can’t put words in the video that can be searched through a search engine, what are you left with? It’s pretty hard to search the videos in ...

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