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Video Marketing

Using YouTube to Boost Your Bottom Line

YouTube has been a cultural staple since its inception in 2005. Back then, YouTube was little more than a fun place to share interesting or funny videos; today, it has grown into an incredibly diverse place chock full of just about any type of information that you could possibly wish to find. A lot of businesses have jumped on the YouTube bandwagon, as well, many of which are finding it to be extremely helpful in building up their customer base and boosting their bottom line. I know, I know – learning yet another new tool for the computer can be ...

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Maximizing Exposure = Vlogging for Marketers

Quite often on this site I preach about using Youtube as an outlet to reach the masses.  In the last year or so, many of the top marketers in the game have put more time and effort than ever into their Youtube marketing endeavors.  Why you may ask?  Simply put; Youtube videos allow marketers engage with their consumer base on a more personal level, while also reaching a broader audience.  In this article, we are going to cover Vlogging (blogging with videos).  Here’s an example of why vlogging can be as effective (if not more) than blogging with only text.  ...

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Why Social Media May Be the Best Source of Traffic After All

If you’ve been following this site for more than just a few days then you’ve undoubtedly noticed that I am a strong proponent of the use of social media.  From the 4 and half billion active social media accounts online today, many marketers have shown that proper marketing of these sites can lead to one of the most profitable sources of traffic, thus making social media an absolute must for any business that wants to be competitive within their marketplace.  Facebook Obviously, Facebook is the top dog of the social media world.  With over 1.19 billion active user accounts, Facebook ...

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internet marketing

The Future of Internet Marketing is Bright

If you haven’t already tested the waters of internet marketing, it may be about to finally take the plunge.  Digital marketing, ecommerce, and online coaching have all been reaching new heights this year according to sources such as Comscore, Emarketer, and a slurry of other online research firms.  According to a revenue report released by the Interactive Advertising Bureau on October 9th, internet ad revenue hit an all time high of $20.1 billion in the first half of 2013 (an 18% increase over last year and almost double from 2010).  The same report even showed that digital video revenue increased ...

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Core Ways to Build Real Authority

You’ve probably heard it before. Almost all successful internet entrepreneurs preach the same thing. In order to create a long lasting and lucrative online business, you need to build authority within your specific niche. Every consumer has a certain problem that needs to be fixed. These consumers will go out of their way to seek out authorities because they believe that they can offer a proper solution to their problem.  Consumers trust authorities because they are seen as well informed and “in the know” pertaining to their specific area of expertise. For example, if you wanted to learn how to ...

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