Video for business sounds pretty boring at first. After all, it probably conjures up visions of drawling boss standing near a podium droning on about the latest company statistics. But video for business goes way beyond company presentations.
What does it mean for you as an affiliate marketer? It means that, instead of just using articles and bookmarking tools to get your website found, you can use multimedia to attract visitors and add SEO friendliness to your website. But before you dive into it, let’s explore a little of what you might be doing.
How to Use Video for Business
The goal of most internet videographers is to have their videos go viral. Viral videos often get millions of views within a short amount of time, such as a few days or weeks. These videos generally feature cats, someone attempting a stunt they shouldn’t be doing, or an epic fail of some sort. Viral videos aren’t always entertainment-related, but they often are.
Video for business, however, is often not entertain-oriented. That doesn’t mean you can’t make them appealing, however. For example, if you’re promoting a new product, you can do more than just inserting a photo of the product in the video and using a voiceover to provide the actual content. Although this is a common way affiliates promote CPA offers, it won’t necessarily lead to a viral video.
You might think about applying some form of entertainment in your video. But do you need superb script-writing skills to accomplish that? Not at all.
For one thing, you could outsource someone to write the script. Many independent contractors offer this service for a very nominal fee. For another, you could write the script yourself and hire an attractive male or female model or actor to deliver it. This way, it looks both professional and appealing.
The more you show about a product or service in a video, the better. If the product is tangible, make sure someone – either the talent or yourself – shows off its features on camera. Doesn’t this sound like a much better option than a plain video with a grainy picture and corny background music?
Promoting Your Video for Business
It’s all about the marketing. But in many cases, your SEO skills will also play into the marketing aspect. You need to apply some of the same rules you use for article content to your video for business. That means creating a title (headline) for the video that includes a vital keyword phrase. Be sure the phrase is also found in the description of the video and within quotation marks in the tags. And don’t forget to put a link to the product in the description! The more easily your viewers can find your video, the better. Then, you can bookmark it and link back to it just as you do with your articles and website content.
Consider the length of the video for business as well. It’s easier to promote a short video (one that is less than two minutes long) because people are more likely to watch it if they know they won’t have to spend much time on it. Before you know it, your video for business will be turning over reve