Video for blogs and websites needs to fit certain parameters for building viewership and attracting new visitors to your site. If you know how to properly optimize YouTube videos for search engine friendliness, then you’re halfway there already. But there are a few other things you should know before you try integrating video for blogs into your posts.
Your video for blogs needs to differ from regular YouTube videos in a few ways. First, while you can upload YouTube videos up to 15 minutes in length, this is generally poor practice when used in video for blogs. They’re simply too long. You need to make blog videos short and to the point. Your viewers don’t have a lot of free time during the day, and they don’t desire to spend what precious little they do have on waiting for a ten-minute video to buffer.
Formatting Appropriate Video for Blogs
Using video for your blog is not just about entertaining or educating your readers. It’s about strengthening your bottom line with additional methods of inserting calls to action in your posts.
But first, let’s talk a little about how to format your videos so they load quickly and are blog-friendly. Most watchers these days don’t want to watch a video that isn’t shot in HD. Make sure your camera or screen capture settings are set to at least 1280 pixels by 720 pixels for best results. 1080p camera settings are also ideal.
Next, don’t upload your video for blogs in a huge format, such as AVI. Use smaller mediums, such as FLV or MP4. These are both web-friendly formats.
Creating the Video for Blogs
It takes a few special touches to make viewers want to watch a video when they may be in the mood for reading written content on your website.
First, give it a catchy title. Use a keyword phrase that your viewers likely used to find your page in the first place. Thus, if your post is about how to find inexpensive baby carriers, then your video for blogs might be created around looking at the safety features of a baby carrier, as this further helps your audience find what they’re looking for and would instruct them not to compromise on safety just for a better price.
Then, of course, you could recommend a specific carrier, such as one that your affiliate host sells. Include the link, along with a call to action, just below the video in big enough text so they can find it. A product with a recommendation from an authority website (i.e., yours) will carry more weight than that of just an average reviewer on Amazon or Wal-Mart’s website.
So you see, using video for blogs is basically just another way to build rapport with your readers, attract new visitors and help make sales through your affiliate links. In the end, you don’t even have to expend that much effort. You don’t even have to host the video on your own website if you don’t want to. You can upload it to YouTube and embed it in your own site. Just always remember to include the proper tags that go along with it so your viewers can find it easily, both on YouTube and on your video for blogs website.