Have you been struggling to make money online? Have you been building your list? If so, are you marketing to your subscribers properly? Oddly enough, most simply don’t know how. You may have heard email marketing is dead.
You may have heard that building your list is a complete waste of time. However, I’m here to tell you that there is no better way to generate consistent revenue than by marketing to a qualified list of subscribers.
Despite what you may have heard, email marketing is alive and well. Email is still one of the most dominant forms of communication, used daily.
Thanks to advancements in mobile technology, even more people than ever are viewing their emails daily. In a survey conducted by the research company, Relevancy Group, 66% of those polled checked their email accounts multiple times a day.
In the same study, they even found that 13% of those questioned actually check their emails hourly (or more), which just lends credence to the argument that email marketing is still on the rise.
Unfortunately, many marketers have abandoned the old tried and true method of email marketing to embark on a new endeavor of social media marketing.
Another study conducted by DC Research, which was actually sponsored by Facebook, showed that 70% of smartphone users chose Facebook as one of their most frequently used application on their mobile device.
There was only one other application that more people use their smartphones for than perusing their Facebook newsfeeds. Care to take a guess what that activity is?
You got it, 78% of smartphone users reported that checking their email application was one of their most frequent activities on their phone.
This bodes well for online marketers as they are connected to their target market more than ever through email marketing. I mean, come on, there are people that actually check their email before even getting out of bed in the morning. That’s connectivity!
Email Marketing Has Changed
In the past, all one needed to do was send out an email and the masses would buy. There was no additional work involved. In a sense, people would “build it and he would come,” meaning all they had to do was build “something” and the consumers would come in droves.
Many businesses exploded literally overnight, even if their email copy was atrocious. Others would simply blast their list with offers day after day, without ever providing any additional value. There was little attention to detail, and who could blame them? It worked!
Over the years, however, consumers have become so used to being bombarded by advertisements everywhere they look, that it takes a little bit of additional effort to create email campaigns that convert like they used to.
Just because you build it, does not mean anyone will come. That isn’t a bad thing necessarily; quite the contrary.
It helps weed out the email marketers that follow sound strategies from those that use the old, outdated methods of producing crappy emails.
Those marketing dinosaurs that provided little value for their consumers have gone extinct giving way to the new breed of email marketer.
There are a few tactics that you NEED to employ in order to launch a successful email marketing campaign.
I don’t want to say that these tactics are necessarily set in stone…but these are set in stone. In order to engage the maximum amount of subscribers, you need to follow these 5 tips.
Your Emails Need a Personal Touch
Who reads your emails? People. Who do people want to correspond with? Other people. Then why do so many emails sound so generic and almost robotic in nature? Is that how you talk to a close friend?
If your writing is so boring that subscribers want to stab themselves in the eye rather than open another email from you, then you likely won’t be converting many of those subscribers to sales. This is where personality is a MUST.
Personality will make subscribers like you, identify with you, trust you, and enjoy reading what you have to say. The sole purpose of your emails are to lead the subscriber deeper down the rabbit hole, through your sales funnel.
Without emails that truly engage viewers, your sales funnel will bleed potential revenue that otherwise could have been in YOUR bank account.
So how do you use personality properly? Well, this will depend on your audience, but you could begin with identifying with them, letting them know that you understand whatever problems that they may be suffering from. It’s ok to talk about yourself as long as it benefits the reader as well.
Content is Always Key
People subscribe to your list for a reason whether to receive updates to your blog (because they like to hear what you have to say or because they wanted something that you offered (because they like to hear what you have to say).
The fact is, we are in the midst of the internet age. It is your job as the internet marketer to provide the information that they seek, so simply sending them offers all the time is going to become rather monotonous after a while.
They may discontinue reading your emails, or even worse, unsubscribe all together. Either way, you should always provide emails that offer additional information than what they can find perusing your site. It should be exclusive and awesome, so that subscribers feel as if they are part of something that non-subscribers are not privy to.
They will begin to see your emails as an asset instead of a burden (which 90% of emails are).
People are far more likely to buy from those they like. It’s that simple. If your subscribers view you as a person just like them, that also happens to have the solution to their problem, then they will not hesitate to make a purchase.
The tone of your emails should be similar to the way you would converse with a close friend. Telling stories, using slang, and asking questions are often ways to further connect with audience members.
Timing is Everything
Not just the days that you send your emails, but the frequency in which you send them as well is important.
I’ve seen some marketers that emails their list every single day with great success, while others email their list only once or twice weekly.
There is no golden rule of thumb that will outline when and how often you should email your subscribers as every niche and subscriber’s list is different.
It’s entirely up to you to properly split test your campaign to see what works and what doesn’t.
The more informed you are of what your subscribers want, the better off your business will be, and the more people that you will be able to help.
Roping Your Audience in With the Open Loop
As many marketers create short, crappy email copy with little to no content, there is an equal amount of marketers that try to send novel sized emails as well.
Though this may be fun for some subscribers to read, the majority will only skim through the content.
When skimming, they may miss your call to action entirely. It simply doesn’t create a good selling environment. Instead, try to find a middle ground.
Provide something of value, but always leave the reader hanging.
If you answer all of their questions in the email, then there will be no need for them to click on your links or even continue reading your emails at all.
It’s best to dispense some valuable information but abstain from giving away all of the goods in order to:
- Have them continue reading your emails.
- Follow your links to find the answers that they seek.
This is called an open loop. TV shows are notorious for this. Can you remember the last time you watched your favorite show and they left you with a cliffhanger “To be Continued…”?
It’s absolutely infuriating, but I’d be willing to bet that you made sure to drop whatever you were doing to tune in and find out what happens next.
You can create this same sense of interest through your emails. Keep emails short and create open loops and your audience will do whatever you ask them to.
You don’t need to buy into the latest internet marketing fads. Invest your time and effort into refining your email marketing campaigns and you will receive far more than you put in.
There is a reason why so many successful marketers preach that, “the money is in the list.” Email marketing is more lucrative than ever before and is one internet marketing model that will be around for a long time.