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Understanding Mobile Marketing

There are many ways that you can market your product to the public. Some of the most popular marketing methods include email newsletters, flyers, social media activity, and reaching out to customers by offering them financial incentives to purchase your products.

However, one marketing method that typically gets overlooked is mobile marketing. The main reason that this marketing trend is overlooked is that marketing professionals are not quite certain how effective mobile marketing is.

Some argue that the other marketing methods are much more advantageous and provide a greater rate of return. While this may hold some truth, the fact of the matter is, mobile marketing is just as effective as other methods.

Those who debate against mobile marketing simply may not be using mobile marketing correctly or to their advantage. Below are a the top tips on how to handle mobile marketing so that it works to your advantage and not to your disadvantage.

What is Mobile Marketing Exactly?

Before you start implementing mobile marketing correctly, it is essentially to understand what mobile marketing is. According to Word Stream, mobile marketing is the use of mobile technology to advertise your product. Through the mobile device, users are able to view your product through mobile platforms like social media accounts, websites, applications, and even unique advertisements.

Every business needs to implement a mobile marketing strategy because mobile technology is one of the main ways that users access the internet. According to Marketing Land, nearly 40% of internet users access the web through their mobile devices.

With such a higher figure, you increase your chances of having your brand recognized by potential consumers. This means more potential sales for your brand and loyal followers who will be active on your brand’s social media accounts and more.

Types of Mobile Marketing Technology

If you do decide to use mobile marketing technology, there are different forms that will allow you to get your brand’s marketing message cross. Each one of the options below has its advantages and disadvantages. Therefore, your decision should simply be based upon which method is most suitable for your brand and the message you are trying to relay to your customers.

Application Based

The most common type of mobile marketing technology is application based marketing. This type of marketing technology, as you may have guessed, is through the use of mobile applications. There are two main ways to use application based marketing.

The first method is to create your own mobile application and advertise your brand though the application. The application can be an online catalog of your brand’s items.

The second option that you have available to you is using an unrelated mobile application to simply advertise your brand. Advertising can be done through banners of pop-ups that appear when users use the mobile application.

In-Game Mobile Marketing

Another mobile marketing technology that you have available to you is in-game mobile marketing. This marketing strategy allows you to market your brand using ads and banners that appear when users play game based applications. This is an extremely effective method, especially since many mobile users play online games.

Location Based Marketing

If you are specifically targeting a certain target market based in a certain area, than location based mobile marketing may be best for you. This marketing strategy allows you to run mobile ads for users who live in a specific location.

The main advantage of this is that you’ll be able to ensure that your target market is the recipient of the advertisement and it also reduces the likelihood that you are wasting your valuable advertising investment funds.

Improving Your Mobile Marketing Strategy

Once you have decided which mobile marketing strategy is best suited for your marketing needs, you need to perfect your marketing strategy. By having a foolproof and strong marketing strategy, you are able to increase the chances that you’ll attain a high rate of return and that your potential users are going to find your ads effective.

Below are a few ways of which you can improve your mobile marketing strategy.

Always Consider Your Audience

One of the biggest mistakes that you can make is disregarding your target audience. Many brands simply create a marketing strategy and forget that there is a specific target audience that they should be targeting.

If your primary consumers are young women, then the mobile marketing strategy that you use should reflect something that your primary consumer is going to be interested in. By adhering to this value, you can increase the chance that your work will be effective.

Try Different Strategies

While it is easy to choose a strategy from the above list, you never really know if the strategy is going to be effective for your brand. Therefore, the most effective thing that you can do is to test every different strategy out and note how your marketing improves or does not improve.

Once you find a strategy that works well for your brand, adopt it, and work on perfecting it. This is the surest way to success in terms of mobile marketing.

Track Your Results

Lastly, you should recognize that mobile technology and marketing trends are constantly changing. It can be extremely difficult to keep up with marketing trends, but to avoid the problem of falling through the cracks, you should track your results regularly.

Tracking your results will help you identify when you should change your marketing strategy and maybe even the ways of which you can change your strategy for the better. At the end of the day, you’ll be able to protect your brand against the many pitfalls that most marketers fall through.


Mobile marketing technology isn’t always easy to understand, but recognizing your options and how you can make your strategy most effective is how you’ll gain success for your brand. With the above tips and strategies, you’ll be able to stand strong in your marketing efforts as oppose to other brands who aren’t able to be so prudent.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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