Twitter marketing sounds like so much fun. After all, what could be more enjoyable than promoting your business on what of the most entertainment-oriented social marketing platforms on the internet? As it turns out, however, it takes a special skill to use Twitter properly. This guide will give you a few do’s and don’ts regarding the whole “Twittering to promote your business” game plan.
Twitter, in general, is designed for users to share up to date blurbs about their lives, share news stories, promote YouTube videos and do all sorts of generally useless – but usually interesting – link and lifestyle sharing. Many people think Twitter is simply a waste of time. In many cases, it is. But where website promotion is concerned, you can utilize this free social media platform to ramp up business, gain loyal followers and turn those followers into customers. This guide to Twitter marketing will help you find out how you can go about it the right way.
Some Essential Twitter Marketing Tips
When you first make your account on Twitter for Twitter marketing, be sure that it has a professional handle. A Twitter handle is the name of your account that people will see whenever you post a Tweet. The handle also becomes the suffix of your hyperlink.
For Twitter marketing purposes, you should pick a name that suits you or your business. If you’re branding your website with your name or a pen name, your Twitter handle should reflect that. If you’re branding with a website or product name, then the same rules apply. If the name you want is already taken, try adding underscores or numbers, if applicable, or add another word onto the end of the handle.
When performing your Twitter marketing, you should always have a professional Twitter icon. Upload a professional-looking photograph or caricature of yourself, or upload your business logo. It should be proportionate to the dimensions that Twitter specifies on your account profile details. Note that icons are square.
Tweet like a human, not like a machine or a robot. The key to successful Twitter marketing is building trust with your followers. If your tweets always look automated and contain nothing but a link to your website or the latest product you’re promoting, you’ll lose followers and interest.
How Not to Perform Twitter Marketing
Your Twitter marketing plans can go bust if you fail to market your business properly. For instance, if you tweet too many frivolous, unprofessional or too-personal tweets, you’ll lose any trust you might have gained. Also, be sure to conduct your tweets in a grammatically correct manner whenever possible. Too many typos and poor English reflect poorly on your business reputation.
Don’t ignore your followers for successful Twitter marketing. If you receive pertinent questions, try to tweet a response back to them. Again, anything that makes your business look more personal can be helpful in gaining more followers.
Don’t underestimate the value of your followers’ word of mouth tweets. If you give your followers incentives for retweeting your tweets or promoting your business on your behalf, you might gain a whole host of new followers with very little effort.
Don’t act like a jerk during Twitter marketing. Unless it’s part of your business persona to do so, and your followers already know that and get a kick out of it, this will work against you. Try to be friendly and professional about responses and tweets whenever possible, and your Twitter marketing efforts will succeed.