Tumblr for business and website needs is a great way to professionally use social networking. If you already have a presence on Facebook and Twitter – and maybe even YouTube – then you should take it up a notch with a Tumblr account.
Tumblr, like Facebook and Twitter, is used in a number of different ways. For instance, an artist looking to spread the word about their paintings might make a page on Tumblr and upload copies of their work. Each “post” is like a blog post, except in a much shorter variation. What is the purpose of these posts? We’ll explore that in this guide.
Tumblr for Business: Posting Updates
Tumblr for business and website use is kind of like a combination between Facebook and Blogger or WordPress. On the one hand, each post is a blog post, because you can upload photos, videos or text. But on the other hand, each post is more like a status update, due to the nature of how short the post is intended to be.
As a website owner, this is great news for you. This means that to use Tumblr for business, you don’t have to hire someone to write copious amounts of content for your profile. If you want or need someone to manage your social media presence for you, then adding Tumblr to their list of duties isn’t a big deal.
Keeping your Tumblr profile updated is crucial for maintaining a following. It’s just like Facebooking and Tweeting. In order to keep your audience interested, you need to post updates on a regular basis.
Tumblr for Business: What to Post About
It happens the same way for everyone. You get all excited about creating a Tumblr for business profile, then you are at a loss for what to post about. But if you run a website or a business, then it’s easy to post updates.
For example, if you have a new product coming up, post about it! Give the details in 200 words or less to keep it short and easy to digest. Include pictures. Post a video. Or do all three! It’s up to you, but you need to at least do one or two. This is the only way you’re going to keep your audience interested.
You can also interact with your audience. Tumblr for business and personal profiles both allow you to repost someone else’s post. So if you see other people talking about your website or your products, (hopefully in a good light), then reward them by reposting what they said and adding it to your feed. Not only does this provide free content for you, it gives them a little ego boost, too.
Whenever possible, use multimedia, like images and video, on your Tumblr. Tumblr profiles, even the Tumblr for business ones, spark curiosity with more visual interest.