Whether you know it or not, there is a war being fought right now on the internet. It’s a war of attrition, that will be fought through generations of internet marketing gurus and newbies. That war – is the war of the keywords. Everybody’s take on keywords is different, and most will agree that the only real way to find out if a keyword will be good for your business, is to do some live testing. Often, marketers will try a keyword on Google AdWords for a week or so, to see if the keywords do actually get any traffic when you’re on the front page. You don’t want clicks, here, you just want to see how many people are actually searching for your keywords. It’s a great technique, and can be used with any niche, as long as you don’t actually make the ad appealing enough for the reader to click!
So, if you are looking for keywords that get traffic, and we all know how bad the accuracy is on most keyword tools – what do you do (besides the PPC research)? The best way to find out if keywords will work in a live arena, is to ask the people who are on page one. That’s right. As simple as that may sound, you can get this information very easily.
Let’s say you are in the acne niche, which is crazy tough to be in. You have found a great keyword, where you can compete and get 1000 searches a month, as well as ranking page one with ease. You type in your keyword, and check the results. The first five spots on page one are the guys you want to be speaking with. Why would they want to speak with you? Well, the email you send, will be an offer they cannot refuse.
You contact the webmaster, saying that you are looking for some paid advertising. You only want to appear on pages that get your EXACT keyword. Could they please let you know the exact search traffic they get, with a screenshot if possible of their stats, along with the rates for a 250 x 250 banner (or whatever is on their site). The reason this works so well, is that as long as the keyword you have chosen has a definite affiliate site in the first five results on page one, they will be interested in talking to you.