Today I bring you the third and final installment to my Art of Failure series. So far we’ve discussed numerous reasons why internet marketers tend to fall short of their desired goal, and what you can do to ensure that the same doesn’t happen to you.
In case you missed the first two installments, you might want to check them out as well;
Though we’ve covered a lot of information so far, I wanted to save some of the juiciest tidbits for last. In fact, I am going to provide you with the most heavily guarded secret in online marketing.
This one little secret has led to the success of countless entrepreneurs and will surely be the most effective tool in your arsenal. Are you as excited as I am?
Let’s get started…
Be Able To Sum Up Your Brand in 3 Sentences or Less
Every single day, thousands of new websites are launched with the aspiration of building a successful online business. Regardless of what niche you choose, there WILL be competition.
These competitors have what you WANT; traffic, subscribers, and conversions.
With so many competitors fighting over the same revenue, how do you ensure that you get a bigger piece of the pie? The secret is to create a brand – a position – in the marketplace that is not only different, but is one that people remember.
Far too often I come across aspiring entrepreneurs that have created a killer website and an outstanding product, the only problem is, they are completely generic. Nothing about their brand stands out.
Their website quickly becomes “just another site” about internet marketing, weight loss, or celebrity gossip. What is going to set you apart from everyone else?
This is why I use the basic strategy of having clients sum up their brand in 3 sentences or less. If they can describe their brand in a way that is unique, then they may be on to something. If it sounds unoriginal, then they need to go back to the drawing board until they can come up with something better.
The vast majority of site owners WON’T be able to do this because there is NOTHING that differentiates their brand from their competitors, which is why SO many new businesses fail miserably.
In order to become successful, you will need to be known for SOMETHING, and these 3 sentences are where it starts.
Once you’ve carefully crafted a unique position within your market, you’ll need to drive this into the mind of EVERY person that you come into contact from here on out.
This is what successful marketers do to shape the view of their subscribers and everyone within their niche. You see, business is more than just having an outstanding product, it’s about how potential consumers perceive your brand.
Unless you can explain your online identity in 3 sentences or less, you are dead in the water before you even start. So many new marketers fail to realize this, which is why they quickly fade away into obscurity.
Analytics Are Key
Analytics provide the roadmap to internet marketing success. I’m not a mind reader and neither are you, but with the help of our analytics, we can gain insight into what our potential consumers and competitors are thinking.
We can see where they’re coming from, what blog posts they prefer, what emails they most identify with. Your site’s basic analytics coupled with Google’s Webmaster tools should be more than enough to give you everything that you need to be successful.
Within the last few years, the power of analytics has grown substantially. There is virtually no end to the information that can be viewed.
With Crazy Egg, you can see how your visitors interact with your site through heat maps.
With BuzzSumo, you can see the most socially engaging blog posts that your competitor’s have.
With What Runs Where, you can see exactly what your competitor’s ads look like and where they are running them.
Literally every platform we use has some sort of analytics built into it; auto responders, Facebook, Clikbank, EVERYTHING
The sky is the limit to what you can do. With all of this information literally at your fingertips, there should be no reason why you can’t grow your business based on your findings…unless you’re like most people, and ignore your analytics completely.
There are so many ways to succeed with the help of your analytics;
- Reverse engineer your competitors. Find what’s working for them, duplicate it, and then improve it so that it’s even more enticing to your viewers.
- Find what works for you and simply repeat it.
- Have an idea? Split test to find what works best.
It’s possible that many people simply don’t know how to use their analytics to their advantage, but if the difference between living an exciting, financially free life and being stuck in a dead end 9-5 job is simply learning how to use your analytics properly, you’d assume that more people would be spending their time learning the ins and outs instead of purchasing the next cool “Make $10,000 in your first 3 days” program.
The Secret That No One Told You
Do you honestly think that the top internet marketers are giving away their best tricks in the courses that they sell? NO WAY!
If they gave away every tidbit of information, they wouldn’t be at the top anymore. There has to be something that allows them to keep their edge over the competition.
There has to be something that they’re NOT telling you. Well, I’m about to open up a big can of worms and spill the big secret!
I am about to divulge the biggest secret to earning money online. Seriously, if you want to know how to make money hand over fist, then keep reading…
Are you ready for this?
The secret to internet marketing is…THERE IS NO SECRET!
Success is based on hard work , and no amount of knowledge and planning will help you unless you put that plan into action.
“A good plan violently executed now is better than a perfect plan executed next week.”
– General George Patton
Some people fall in love with the romanticized idea of internet marketing. They imagine living in the lap of luxury while traveling around the world and only having to click a few buttons a day to ensure the money keeps rolling in.
In reality, growing and maintaining an internet marketing business takes A LOT of hard work and sleepless nights.
Often times the most successful marketers flaunt their money in videos or in pictures they post on social media. Don’t be fooled. They do this to sell more products.
What they don’t show you are their red rimmed eyes after an 18 hour work session or the fact that it took them several years of consistent marketing to begin earning that kind of money.
There is no easy way. There is no shortcut. There is ONLY hard work and taking massive action to ensure that your business is successful.
This is by far the biggest reason why aspiring entrepreneurs fail to make the type of money that they’d like. They simply aren’t aware of (or aren’t willing) to do the necessary work that’s involved.
Success may not come overnight. It may take months or even tears, but if you continue forward, in spite of all the hardships that you will likely have to endure, you WILL eventually make it.
There you have it. I’ve laid it all out on the table for you. You now know the most common reasons why most online businesses fail and exactly what you can do to ensure that you don’t become another statistic.
I’ve even provided you with the BIGGEST secret in the industry.
There should be nothing stopping you now. All you have to do is apply what you’ve learned and continue moving forward. Good luck!