You’ve started your own website-fantastic! You are one of millions on the world wide web trying to gain followers, sell products, spread a message, or just have some fun and also run a successful site. You’ve already done time consuming work by creating a plan, designing a great site and choosing a marketplace, now you have to get your name out there and bring lots of hungry traffic to your site!
If no one knows who you are, no one will be interested in your site. Having an online presence is a great way to network and reach people to let them know about your site and everything that you have to offer. Blogging will also generate a 126% new lead growth for your small business and 97% more inbound links.
Joining a blogging community such as CopyBlogger or ProBlogger will allow you to network with other bloggers, some of who may have a huge following, to cross promote products or websites. Commenting on their blogs in insightful, creative ways will also drive their viewers to want to learn more about you and what else you have to say. Create a link to your blog where people can read more about whatever other relevant information you have on the content. Another way to get people to know you have a blog without shamelessly self-promoting is to include a link in your email signature, that way friends, colleagues and customers will all have the option to check it out.
Blog content is extremely important and starts with the headline. Choosing a headline that will pique the readers interest is the most important part of your blog, especially when sharing on social media. The hardest thing to do is get them through the door, so choosing a title that will get them to click is where you should spend most of your time. The content of your blog should be engaging and interesting. Blog content is one of the top three reasons why internet surfers follow specific sites and brands on the internet. Your goal is to get people to spend as much time on your site as possible, doing this is as easy as including links to other relevant areas of your site such as a link to another blog article you wrote in the same field, the link to where they can buy the product you are talking about, or other content on your website. Once you have several blog posts, you can create a top five or ten list of the best blogs on your website that links to the other posts.
Branch out with your blog and writing skills. 81% of United States consumers trust what they read in a blog. If you can get a guest columnist spot on a website such as Huffington Post, you will be seen as an expert in the field and it gives you the chance to link back to your personal sites. Guest posting also gets your name out there and gets people to wonder who you are. Whether you write something that the reader passionately agrees with, or disagrees with, they will want to know more about you and what your opinions are and what you have to offer. You can also write responses to controversial blogs that have been written in your field. Make sure to let the original poster know that you have responded with your own blog and send them the link, chances are they will also respond to your post on their own blog and this will drive traffic to your site as well.
Create a Social Media Presence
Social media is one of the best free advertising strategies that you can have. With 78% of people having at least one social media profile, this can be the best way to reach the most people. Social media is also one of the top three reasons why people visit a blog or webpage. Having a Facebook, Twitter, Instagram, LinkedIn and Google+ profile allows people to see who you are and become more interested in what you are doing or selling. Using images with links to your web content on your social media posts will increase engagement by 39% and on platforms liked LinkedIn can generate 98% more comments.
Hashtags are another popular way of increasing your social media presence. Hashtags that signal people to other ideas similar to their own are the newest and most effective trend for driving traffic on Facebook and Twitter. Share links to your blog on your social media pages and other interesting content that can link the reader back to your webpage. Short and sweet updates will grab the reader’s attention and get them interested and prepared to dive deeper into your content. And although some people believe that re-sharing posts from earlier in the day is overkill, statistics show that creating a sharing schedule where the post is generated twice in one day and again in the week does in fact generate more clicks, especially when the link is shared on multiple social media platforms. Just keep in mind, the message should change but the link and hashtags should stay the same so that the post doesn’t look like spam. The first message should be directly about the new blog post and reference to it specifically while the subsequent posts should ask a question, cite a fact, share a quote or incite intrigue.
Using Search Engine Optimization
Now that you’ve got a blog, social media presence and your website up and running efficiently, the next step Is going to be to make the most of the traffic you’re getting to continue to increase it. Using SEO, Search Engine Optimization, strategies will make sure that google and other search engines get your website or blog front and center of the reader’s computer screen through keywords.
Do some research into what the popular keywords are that are being searched for on the internet and think about how you can use those keywords to link to your topics and products. You can also focus on your niche specifically and check out the keywords integrated into your competitor’s sites. Making sure your article titles include the keyword and a rich keyword density in the body of your content is important. To ensure that your title will come up in search engines the keyword should be within the first 60 characters of the title.
Ensure that any image you use is renamed to include the keyword. Especially images that you take yourself on a smart phone and intend to use, that way the image will show up in search results and link back to your website or blog. Tagging other blogs in your posts will also help google to realize that the content you are adding is new and will improve your ranking in search results. Make sure that your meta-tags are SEO rich and under 60 characters as well.
The final way to increase traffic to your website is through advertising. Online ads will generate hundreds of new clicks to your website. In fact, in 2015 online advertising was so effective in the UK that spending rose by almost 14%. Sights like Facebook can be very affective for reaching your target audience, but first you have to know who that is. Make sure that you are creating ads and images that will be something to your intended audience’s eye and attention. When using Facebook to boost posts, they will ask you questions about who your intended target market is so make sure that you know exactly who you want to reach. Facebook is also a great tool for advertising because you don’t have to have to huge budget to be successful. For only $5-$10 a day Facebook can get your post in front of hundreds of people and generate clicks and shares. This is another reason why the headline and image of your ad is so important. Your main goal should be to entice the person who is looking at your article, post, or blog to want to share the link to their timeline which gets it in front of their social network without you having to pay a dime.
You can also pay google and Bing to post your ad to the side of search results. The bigger your budget for this, the closer you can get to getting the number one position in search results. You can also use geo-targeting to help your ad reach a specific geological demographic or market. Using broad key words may help increase traffic to your website as well, however using more specific keywords will help you to find the specific audience that will follow your site and want to stay engaged with the product you are offering. In fact, most internet users prefer to see advertisements that directly reflect their personal interests.