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Do You Really Need Video Marketing?

As a marketer, you need to consider all of your options when creating a marketing plan. In general, marketers often overlook certain options in favor of those that seem more viable and effective. While there certainly is no problem with doing so, it is still important to try focusing on options that could attract your target audience and lead to more business. Among youth especially, video marketing is widely popular. If your brand’s target audience is young, then you may want to consider the below tips to help you build an effective video marketing strategy for your next campaign. The ...

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Maximizing Exposure = Vlogging for Marketers

Quite often on this site I preach about using Youtube as an outlet to reach the masses.  In the last year or so, many of the top marketers in the game have put more time and effort than ever into their Youtube marketing endeavors.  Why you may ask?  Simply put; Youtube videos allow marketers engage with their consumer base on a more personal level, while also reaching a broader audience.  In this article, we are going to cover Vlogging (blogging with videos).  Here’s an example of why vlogging can be as effective (if not more) than blogging with only text.  ...

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Why Social Media May Be the Best Source of Traffic After All

If you’ve been following this site for more than just a few days then you’ve undoubtedly noticed that I am a strong proponent of the use of social media.  From the 4 and half billion active social media accounts online today, many marketers have shown that proper marketing of these sites can lead to one of the most profitable sources of traffic, thus making social media an absolute must for any business that wants to be competitive within their marketplace.  Facebook Obviously, Facebook is the top dog of the social media world.  With over 1.19 billion active user accounts, Facebook ...

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Core Ways to Build Real Authority

You’ve probably heard it before. Almost all successful internet entrepreneurs preach the same thing. In order to create a long lasting and lucrative online business, you need to build authority within your specific niche. Every consumer has a certain problem that needs to be fixed. These consumers will go out of their way to seek out authorities because they believe that they can offer a proper solution to their problem.  Consumers trust authorities because they are seen as well informed and “in the know” pertaining to their specific area of expertise. For example, if you wanted to learn how to ...

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Videos for Your Blog – in Minutes

YouTube is your friend when it comes to high quality free content for your website, enabling you to entertain your visitors with videos related to your niche. The great thing about YouTube, is that its a two way street, in that if you create a video and upload it to YouTube, you can drive traffic to your website too. However, there are millions of people who would think that creating anything for YouTube will take ages, and cost the earth. The times we live in now mean that resources like creating videos, or marketing to huge audiences is available for ...

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