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Tag Archives: video marketing

Using YouTube to Boost Your Bottom Line

YouTube has been a cultural staple since its inception in 2005. Back then, YouTube was little more than a fun place to share interesting or funny videos; today, it has grown into an incredibly diverse place chock full of just about any type of information that you could possibly wish to find. A lot of businesses have jumped on the YouTube bandwagon, as well, many of which are finding it to be extremely helpful in building up their customer base and boosting their bottom line. I know, I know – learning yet another new tool for the computer can be ...

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building traffic

Building Traffic for Dummies – Part 2

Even the most viable business plan has little use without highly targeted traffic. Who is going to read your content? Who is going to see your message? As important as useful content, an engaging site, and an irresistible offer are to your campaign, it all becomes massively wasted time if there is no one to see it.  Unfortunately, building traffic can be one of the most perplexing tasks that many marketers face. I want to be clear; there are no shortcuts in internet marketing. It’s important to realize that there are, however, ways of simplifying certain operations in order to leverage ...

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internet marketing

The Future of Internet Marketing is Bright

If you haven’t already tested the waters of internet marketing, it may be about to finally take the plunge.  Digital marketing, ecommerce, and online coaching have all been reaching new heights this year according to sources such as Comscore, Emarketer, and a slurry of other online research firms.  According to a revenue report released by the Interactive Advertising Bureau on October 9th, internet ad revenue hit an all time high of $20.1 billion in the first half of 2013 (an 18% increase over last year and almost double from 2010).  The same report even showed that digital video revenue increased ...

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making video easy

Making Video Easy: Adding Video to Websites

If you’re like me, you probably dread the thought of having to write a script, set up a camera on a tripod, get the lighting right, put up a nice background behind you and sit down to record a video. In as much time as it takes to do all that, you could practically write an ebook that you could sell for a tidy profit. But that’s not the point, is it? The objective here is to engage your audience with multimedia, not just shove more text in front of them that they probably don’t want to read anyway. In ...

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Good Website Content Drives Good Traffic

Good website content is what drives good traffic these days. All the fanciest backlinking efforts you can perform via social media, bookmarking sites, article sites and forum posting don’t substitute for good content. And if Google has their way, it never will. To a certain extent, that’s a good thing, as it puts things on an even keel for legitimate website authors. But how do you define what good website content is? Perhaps a better question would be, how do the search engines define good content? If you’re trying to please both your visitors and the search engines, this guide ...

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