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Tag Archives: TWITTER


4 Steps to Increase Your Twitter Leads

Twitter has quickly become one of the best tools for marketers to use to spread the word about their company’s latest project. However, using Twitter looks so easy a lot may not know how to actually use this platform to its full potential to generate new leads for your products and services.

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Social Listening: Should You Be Eavesdropping?

Social listening is a valuable tool for every single business in existence, even businesses without a strong online presence. From private schools to auto parts stores, and everything in between, social listening is imperative for maintaining a successful, continually improving business. Social media communities from Facebook to Yelp offer businesses with an invaluable resource for gauging customer buying trends and more. Eavesdropping vs. Listening Eavesdropping has so many negative implications, and it’s unfortunate, because eavesdropping can be a very useful and positive tool for all parties. Rather than having nefarious purposes, eavesdropping, particularly through social listening, can offer valuable insight ...

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Adding to Your Social Media Campaign

Facebook has become a mainstream word and if you ask somebody what it is they are most likely able to tell you.  Pinterest and Instagram on the other hand are a little less well known, but they both can pack big punches when it comes to improving your subscriptions. Pinterest is an online “pinboard” where users can “pin” things from the Internet in order to organize them and share the things they love with friends and family. Instagram on the other hand is an online mobile photo and video sharing networking service that allows its users to integrate their pictures ...

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Business Intelligence: IBM and Twitter Mashup

Back in October of 2014, IBM announced that it would be beginning a very important partnership with social media giant, Twitter.  This partnership would allow businesses that used IBM services to utilize Twitter data to improve their marketing strategies.  IBM already had such platforms available, like the Watson cloud platform, an enterprise solution to help businesses sort through the internet data to improve their businesses and make informed decisions based on what consumers are doing online. The purpose of the partnership between IBM and Twitter is that Twitter now shares its data with IBM so that IBM can use this ...

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The Downfall of Twitter

Many well-read Twitter users and marketing experts alike are confused about why Twitter’s CEO, Dick Costolo made the decision to put the social media giant’s Chief Financial Officer, Anthony Noto, in charge of the company’s marketing strategy. Most who ponder the topic conclude that this is a very poor decision on the CEO’s part, and that the decision comes at an especially poor time. Even those with very little marketing experience are baffled by this decision in online conversations. This period of time is one where Twitter needs to think on its feet and really make good decisions, since it ...

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