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Tag Archives: Traffic and Conversions

Creating Successful Conversions, One Lead at a Time

The way consumers make purchases have changed, marketers need to uncover new ways to reach potential buyers and shine brighter than competitors. Businesses can’t rely solely on email blasts and mass advertising campaigns, marketers need to focus more on being discovered and learn how to nurture ongoing relationships with active leads.

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Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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