Email marketing service software is a
great help when you need to send mass emails. But when not done the right way, these services can go awry. Not all email marketing service types are made the same, so in this guide, we’ll explore a little bit about what you might find in some.
Before we start, realize that many of the name brand email marketing service types are quite fine to use. You just have to know their strengths and weaknesses before using them. Knowing them ahead of time will help you know how to implement the software to get the most out of it.
The typical email marketing software will be designed for you to create your own mass emails to send out to your list. They usually contain pre-made templates for “prettied-up” emails that aren’t HTML-based. They usually have an HTML version of each template so your HTML-only recipients can still read the emails without getting them filtered into the spam folder.
The nice part about these email marketing service types is that you can filter through your list, send emails to recipients who signed up within a certain date range, exclude other recipients, personalize titles and email openings and more.
Oftentimes, you’ll find that you can integrate the biggest name brand email marketing service choices with other software, like membership software, or plugins. This makes using the software even easier when blogging or broadcasting social media.
How to use Tumblr – this is something a lot of website owners want to know
so they can expand their social media presence. Tumblr, like any good social network, enables users to post updates via text, photo and video.
But there’s a certain recipe to making a successful Tumblr website. This guide will show you how to use Tumblr in such a way that you attract visitors and keep them coming back for more. And this website, unlike Facebook and Twitter, lets you customize your page to more easily brand your blog, so to speak. So not only does this social media site give you yet another platform on which to push your website, you get to do it your way – more or less.
Tumblr is still somewhat of a closed editing environment. In other words, they don’t want you making a LOT of changes to the design, so they let you pick from templates instead. These templates offer enough variation that you can choose one that suits your fancy and not think that it looks like everyone else’s Tumblr page.
Knowing how to use Tumblr entails knowing which template you should choose for your needs. If you run a professional website, you probably don’t want to pick an artsy design. But if you’re more of a free thinker and you want to promote your beadwork and dream catchers, you might pick a more whimsical template. In a way, it’s similar to selecting a WordPress template, except that there are far fewer to have to sift through.
Best blog themes for internet marketing are often not
the ones you would choose for a template of your choice, design-wise. Oftentimes, bloggers are drawn to fancy color schemes with flashy background graphics. While these are great themes for a college kid chronicling his life as he gets his journalism degree or a stay at home mom who loves to upload pictures of her kids, they’re not so ideal for someone who’s actually trying to make a living.
The problem with some of those themes is that they take a long time to load, they distract from the purpose of the website and they look like you didn’t make any effort to change the style. Because, in fact, you didn’t. That’s why this list of best blog themes will help you get your new blog started off right this year, as they are designed specifically with purposeful blogging in mind.
As an internet marketer, the best blog themes to choose from are those that have a simple color scheme and few preexisting graphics. If you choose a theme with a lot of “theme-ing,” so to speak, you run into the possibility of having to change your business logo or other site designs that would not match well with the color scheme.
For example, the Blogging Pro theme for WordPress looks much like an article directory or business news website, due to its orange and blue coloring, white background, below-the-logo ad placement and column options. The navigation bar is at the very top of the page, which keeps it out of the way of your content.
If you’re more of a personal blogging expert, one of the best blog themes is Insense. Its blue, white and beige color scheme look both personable and professional, and is ideal for posting daily newsletters and updates.
Ebook covers are digitally crafted graphics
designed to make your ebook PDF look like more than just 35 pages in a Microsoft Word document. Your hum-drum file will turn into a work of art when you create ebook covers for your digital products.
But ebook covers aren’t just about one 3D graphic with a front cover and a binding. Depending on the product you want to sell, you might need multiple covers in different sizes as well as different binding types. For instance, workbooks and study guides might sell better if they look like they’re spiral bound in the picture. If you include audio files with your download, then a zipped case of audio CDs might make a nice addition to your main product. The possibilities are endless with ebook covers and the software that creates them. All you have to do is let the software think outside the binding for you.
You’ve probably seen plenty of free websites online that provide services for making ebook covers. Some of them offer more than acceptable finished products. The problem is, you often have to create your own graphics and upload them into the template, which is more than half of the task in and of itself. If you’re not a graphics designer or do not have access to graphics creation software, then you’re not left with much to work with.
That being said, you can always use these websites as an option if you’re on a tight budget or are making a one-time product, in which case you won’t be needing software for ebook covers again.
How to make a blog website that looks like a website
but is one that feels like and is formatted similarly to a blog is a great way to make things easier on yourself and your readers. Did you know that you can create an entire website out of a blogging platform like WordPress? You can, and in doing so, you save yourself a lot of hassle in HTML and CSS coding or in trying to hire someone else to do it for you.
In order to pull this off, you need to pick a template that doesn’t scream, “I’m a brand new blog with no new posts.” You probably recognize the type when you see it. The template generally has a coffeehouse-esque motif, a huge header, very few navigation buttons and default stock photo images. If left for too long without some TLC, you’ll also notice the “Hello World” default blog post that graces the front page of any new blog using WordPress. Naturally, one of your firsts tasks is to remove that blog post and replace it with one that is keyword-savvy and fits your blog.
You need a little action plan before diving into making a blog website. You need to have a purpose in mind first. Too many newbies – and even seasoned professionals who should know better – start out their new blog with great ideas and big ambitions only to find that they got in a little over their heads and weren’t able to finish what they started.