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The Power of Split-Testing Your Email Campaign

A/B testing is a great way to figure out the best online promotional and marketing strategies for your business. It will help you find the most effective elements of promotion for your customer base, which will increase your conversions.A/B testing is something you can do both on your website and in ads and email campaigns. It involves testing 2 methods of advertising against one another. You can either test 2 new marketing campaigns, or your current marketing campaign against a new campaign to see which does better.

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5 Top Split-Testing Tips for Your Business

If you’re considering split-testing, also known as A/B testing, you already know its benefits. Whether you’re starting your first A/B testing campaign or you’re just looking for other ways to test your marketing strategy, there are some things you’ll want to know.

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Split Testing Secrets That Work

As some of the best marketing professionals point out, “If you are not testing, you are guessing.” Such a statement has a wealth of truth to it. Those who do not split test are implementing marketing methods and tools into the development of their website, without really knowing what works. As a result, most websites are not being developed in a manner that leads to the most effective lead generation results. One of the most significant reasons that affect the use of A/B split testing is not that the testing itself is difficult. The mere fact that most professionals do ...

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