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Tag Archives: social media

7 Ways to Maximize Your Affiliate Marketing

Not to be confused with referral marketing—promoting products or services to new customers through word of mouth—affiliate marketing is a form of marketing where associates are rewarded based on the traffic they bring to the company on their own. Since Google is always changing its landscape, it is important to know how to continue using affiliate marketing in a way that will benefit your company rather than waste everyone’s time and money.      There was a time in the early years of the Internet where affiliate marketing was the best way to showcase your products. With the growth and ...

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8 Little Known Facebook Hacks That Rock

With so much technology available today, it is no surprise that social media plays a large role in the success of the advertisements from many different companies. Social media allows each business to have a personal relationship with a variety of potential clients, whether that relationship is established through a company page, an advertisement alongside someone’s news feed, or a pop-up from the website. For that reason, Facebook has become a major resource for companies that are looking to expand their client base. Facebook was originally set up as a way to communicate with your peers, but it has grown ...

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Know Your Audience: The Ultimate Guide

One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

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15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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