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google slap

How to Avoid Google Slaps: On Site SEO Edition

Since the constant evolution of Google’s algorithm never ceases, oftentimes marketers find their sites losing traffic from loss of SERP rankings as soon as they are activated. We’ve already seen pandas, penguins, zebras, and now the newly activated Hummingbird update that is meant to level the playing field for those that follow the proper procedures.  Some try to pull the wool over the eyes of Google or try to exploit a flaw in the algorithm, but eventually get caught once the newest updates roll out, while others simply aren’t aware of the proper SEO procedure that will prevent Google taking ...

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