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Tag Archives: SEM

What is search engine marketing

What is Search Engine Marketing?

What is search engine marketing? Search engine marketing, or SEM, is to your promotional tactics as search engine optimization is to your organic search tactics. Basically, once you’ve finished your SEO on the page, you need to go all SEM on it. This is usually done through social media venues and RSS. There are more and more search engine marketing tactics coming out every day. Tactics for using Facebook and Twitter are constantly getting altered as smaller social media platforms start taking center stage. Sites like Tumblr are becoming more prevalent for small businesses and large websites alike, and Pinterest ...

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