YouTube is a fun, popular social media platform that allows users to get creative with their content. Whether you are a middle school girl with a love for makeup or a Fortune 500 company, YouTube offers the chance to make something new and exciting for your audience. However, even if your content has a high production value, you still need to know how to get that content out to the masses. Determine a Schedule and Stick to It Unlike other social media platforms, you will get the most out of YouTube by sticking to a schedule. Whether you post one ...

Marketing is a profession that is continuously evolving and improving with the influx of new information. As a marketing professional, one of your main concerns should be productivity. In a recent poll, it was found that most marketing professionals considered themselves to be unproductive and as a result, the impact of their marketing efforts suffered. As you continue to hone in on your marketing tactics and strategies, productivity should be a core consideration. If you are ready to solidify your productivity levels, then here are a number of excellent productivity hacks that will take you to the next level. Measuring ...

Bounce rate is one of the most commonly talked about terms in digital marketing. The reason for this is because it is also one of the most important factors in a business’ online success. If you are unfamiliar with the term, Navneet Kaushal of Search Engine Journal provides a simple definition: “Bounce rate is the number of people who came to your site and left without visiting a second page. It can also be defined as the percentage of single page sessions on your website. Google evangelist Avinash Kaushik, describes bounce rate as ‘I came, I puked, I left.” While ...

There is a great deal of work involved in figuring out who your target market is and how to reach them. Another consideration that you need to take into account is when it is most appropriate to reach out to your target market for the best results. This particular post is going to focus on the when component of targeting. By targeting your market at the right time and implementing the most effective strategies, you can improve your lead generation campaigns and ultimately, your sales. If you are starting a pay per click campaign, you want to ensure that people ...

Marketing is a creative process, especially with all of the strategies out there. One of your main concerns as a marketing professional is the lead generation. Current studies show that one of the biggest challenges for marketing professionals is generating high-quality leads. There are many lead generation strategies available to you. Most marketing professionals practice direct mail, referral systems, telemarketing, special events, promotions, and advertisement. One particular strategy that most forget about though is lead generation popups, also commonly referred to as “opt-in” and “opt-out” forms. If you are ready to take charge of your lead generation campaign and get ...