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Tag Archives: sales and marketing

Running a Marketing Campaign Without Being Overwhelmed

Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media, frequents the same corners of the internet, or uses the same search engines. What’s a small business owner to do? While I know how you are feeling, honestly, I would advise you to take a deep breath and relax. Internet marketing does not have to be hard, complicated, or even all that time consuming, provided you focus your efforts in the right place and ...

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Online Marketing on a Shoestring Budget

Are you a small business owner with an even smaller budget? You probably know that you need to advertise, but you are worried about the costs of doing so, right? Luckily, online marketing is not as expensive as you might think – in some cases, it is actually even free. Don’t think for a second that you need a slick marketing team or an over-the-top website to get the job done. Here are some strategies to start making a name for yourself online without emptying out your bank account that you can put into practice starting today. Make Social Media ...

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10 Tactics and Creative Ways to Optimize Your Marketing Strategies

Every business wants to grow their business and become more successful. For growing companies beginning to expand their marketing the amount of options available online can be very overwhelming and hard to know what strategies to use or invest in and how to implement them. If you are looking for ways to increase the amount of customers you’re receiving as well as improve your sales then you know marketing is a crucial thing you should be doing. From 2.0 websites to social networks to email marketing there are a variety of areas that you can target that will enhance your ...

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7 Things to Make Personalization Marketing Work for You

Finding the key to your marketing method is extremely critical to your business. If you want to reach the biggest audience you can and gain customers that want to return a great way to do this is through personalized marketing. Personalized marketing is the ultimate form of targeted marketing and here are just a few ways you can make it work for your business. Personalize Your Emails Many believe that social media is the best way to reach today’s audience but the truth is that email still holds a lot of power and social influence. In a study by SocialTwist ...

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3 Reasons Marketing Consistency can Make or Break Your Business

You want your business to be the go to place for customers whenever they need a product or service that falls in your niche. If you don’t have a consistent marketing method or brand identity, it can make things very confusing for customers who don’t like it. Picking one color scheme and a logo that your audience can easily recognize will set you apart from your competition and make your business easy to remember. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods ...

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