Posts Tagged ‘RSS’
Promoting your blog in an inundated world 
of cyber knowledge is a daunting task to say the least. Knowing where to start is hard enough, but sticking with it is even more difficult. The temptation of quitting is always just a click away as you trudge through a seemingly endless world of bookmarking sites, RSS feeders and the next new Facebook wannabe.
But promoting your blog doesn’t have to be difficult, boring or mindless if you don’t want it to be. The whole point of promoting it is to get people to read it. So if you’re going about it in a way the bores you, the author, how much more boring will it be to someone else who is stumbling upon it in a search engine result somewhere? Putting things into perspective this way will help you realize where you need to go the extra mile for promoting your blog and making readers stay once they get a taste of your posts.
Promoting Your Blog: Mixing It Up
Think of a prominent blogger whose posts you follow daily or weekly. What is it about their posts that inspire or intrigue you? Do the posts always tell you what you want or need to hear? Do they help you with a specific aspect of your life or business? Is that the blog you visit for a much-needed laugh or piece of advice?
Chances are, nothing about each blog post is identical every time you read it. Undoubtedly, the blogger posts something entirely different each time they hit the publish button. Maybe it’s a picture of their cat brushing up against their monitor, preventing them from getting their latest post written. Perhaps it’s a video of them on the balcony of a fancy restaurant overlooking Lake Travis near Austin, Texas. Or maybe their advice simply hits home with you, and you can’t help but enjoy yourself while reading it.
Whatever the ingredients, the bloggers you enjoy following have a recipe. Your job in promoting your blog is to dissect that recipe and mimic one like it. Don’t be a copycat and plagiarize or rubber stamp your blog to be just like theirs, but you can use the same pattern pieces to cut your work out for you.
What is search engine marketing? 
Search engine marketing, or SEM, is to your promotional tactics as search engine optimization is to your organic search tactics. Basically, once you’ve finished your SEO on the page, you need to go all SEM on it. This is usually done through social media venues and RSS.
There are more and more search engine marketing tactics coming out every day. Tactics for using Facebook and Twitter are constantly getting altered as smaller social media platforms start taking center stage. Sites like Tumblr are becoming more prevalent for small businesses and large websites alike, and Pinterest is emerging as a visually appealing platform for many websites to use as a way to promote physical products online.
What Is Search Engine Marketing: Can Anyone Do It?
If you’re asking, “What is search engine marketing?” then you’re probably wondering if just anyone can do SEM or if professionals alone can sign up for SEM accounts. Anyone can become a search engine marketing manager. Since most avenues of SEM are free to sign up and often free to use as well, you don’t need to belong to any big-budget corporation to start your own promotions.
If you’re a newbie, however, you might want to compile a list of social media sites to sign up for and research best practices for promoting your materials on those sites. For instance, certain tactics work on Facebook and Twitter that aren’t as highly looked upon on a Tumblr account.
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How to go viral – this is a phenomenon that every internet marketer wants to attain,
but one that most get wrong 99% of the time. Why? Because they always take the wrong approach. They have the wrong mentality when creating and promoting an article, video or website that they wish to have go viral, and as well-intentioned as they may be, they generally fall short.
There’s nothing wrong with wanting to know how to go viral. The problem is that you don’t determine what goes viral; the internet market does. That is, you can’t necessarily produce a video, point your finger to it and say, “This video WILL go viral!” It doesn’t work like that in the online world. So stop wasting your time trying to make a viral video or blog post, and start working on what people actually want to see. We’ll go into more detail in the next paragraphs.
How to Go Viral with a Blog Post or Article
You must understand something about the internet before assuming you know how to go viral with written content. To say that there is a massive amount of content online to compete with is a gross understatement. The internet is more than just a little competitive these days. Not only are you working against other bloggers and site owners, you’re trying to please Google more than ever.
That means you have to do several things. First, keep track of your keyword phrase usage and make sure you’re putting them in all the right spots in your article. Without a strong keyword phrase, you’ll never get that killer blog post found in the search results.
Want a tip? Viral articles generally have to do with news items. If you’re not already an expert blogger with thousands of readers chomping at the bit to get to your next piece of advice, you must rely on other avenues. Perhaps you need to write a similar blog post to your original and post it on a popular website that allows article submissions. Place a link to your blog post and watch the traffic trickle in. If it’s about a controversial sports, celebrity or politics topic, you’re almost certain to get views.
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RSS for blogs is the blogger’s dream come true when it comes to free traffic.
If you don’t like to write articles and don’t care to pay for paid search traffic in order to attract visitors, submitting your blog’s RSS link to RSS directories is a great way to build backlinks and give your site a little Google juice.
You don’t have to be a marketing genius or a web development expert to submit these feeds, either. Once you know where to find your feed, it’s easy to submit RSS for blogs to each directory. Let’s take a look at how this works.
How RSS for Blogs Works
RSS for blogs stands for “Real Simple Syndication.” When a web searcher wants to read several periodicals or website updates all in one place, they subscribe to a website’s “feed.” This feed is any blog post or newly published document that this website puts out on a regular basis.
When someone subscribes to a feed, they do so through a third party program. Some people use Google Reader. Others use a Yahoo or Bloglines account. Still more use Live Bookmarks and so on. But it doesn’t matter so much what program they use to subscribe to your feed as long as they visit your page regardless.
How to Access RSS for Blogs
The owner of the website or blog must know where to find the RSS feed area in order to submit the RSS feed to a feeder. On a WordPress blog, this is a piece of cake.
Go to the home page of your blog and type “/rss” on the end of it. It should automatically redirect to the RSS feed of your blog. It might end up looking something like this: “http://www.mywebsite.com/blog/feed/rss.” This is the link that you will submit to blogs that offer free syndication for your feed.
Sometimes the link will also contain an “xml” extension. It just depends on how your feed is set up.
Visitors can also subscribe to your website via the website itself. They can go up to the address bar when they are on your blog page, click the yellow RSS for blogs button, and choose how they wish to subscribe to your feed.
How to Find RSS Blogs
A simple Google search is often all you need to pull up a current list of blogs and feeds that take your RSS URL. You might find a result that says “Top Blogs for Submitting RSS Feeds.” Scroll through the list and visit some of the recommended blogs. If they’re not offering anything shady on their website, then you’re probably safe submitting your RSS for blogs URL.
You can also find RSS plugins that will automatically syndicate your content when published. Plugins like FeedList exist for this purpose. Also, don’t forget that you can bookmark your RSS feed as well as individual blog posts or articles on your website. It might sound like double work, but the traffic and backlinks will be worth it when you are trying to submit RSS for blogs.
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Social networking plugins on your blog serve several purposes.
As an internet marketer, you want your site visitors to track down your activities anywhere at any time. The easier you make this task for them, the more likely they are to keep you in mind when they want to catch up on the latest information in your authority niche.
Social networking plugins look like little icon buttons on the sidebar or navigation bar of your website. Sites like Twitter, Facebook, YouTube and StumbleUpon are often the most popular plugin links to direct site traffic towards. Feedburner, an RSS feed manager, is also a popular choice.
Social Networking Plugins and Design
If any part of your website should be “pretty,” it should be the social networking plugins area. People love clicking on big, shiny buttons. So what should your social media icons look like? Big, shiny buttons. Okay, so you can choose a smaller plugin if you need to stuff more than four or five buttons into one area. But overall, you want your connection icons to make you more visible, and in doing so, you’ll need size and color on your side.
Some website managers put their plugins at the top of their website on all pages in locations like the header and navigation bar. Others, especially bloggers, put their social media icons in a sidebar plugin. Both of these are ideal options as long as ads, affiliate links, blogrolls and archives don’t get in the way and clutter the area.
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