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Tag Archives: ROI

Inboxing – The Definite Guide

It’s time to improve your email marketing ROI by mastering the art of inboxing. To succeed as a digital marketer in today’s day and age, you must have the ability to grab the attention and interest of consumers. That, in essence, is the definition of the job of a digital marketer. One of the most important and impactful areas where marketers have the ability to grab attention and interest while also building trust is through email. Email is as impactful today as it has ever been. While there was a time in 2013 where many marketing experts said that email ...

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Getting Your Name Out There

If you are looking for advertising space, then there are probably 50,000 ad spots you just passed before arriving here at my blog. The truth is, it can be hard to decide what type of ad you want out there, and it can be just as hard to find a blog or website that fits with your niche & market. One of the easiest ways to advertise using banners or contextual links is through Adwords, though most people will tell you this takes a lot of painstaking practice and patience to get the balance between budget and ROI. If you ...

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The Effective Presell

Where most products fall down, is the presell. To get a prospect warmed up to your sales pitch, or to your product, you have to have a perfect presell, and this can be in the form of an article off-site at an article directory, or even a paid blog post on a popular blog. The main point is, you have to have a good presell, that gets the reader hooked enough to want to click through to your site in the first place You could argue, of course, that your traffic comes from email ads or from other sources, but ...

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Brand Recognition for the Little Guy

With the many thousands of websites that proliferate the internet every day (every hour in fact) it would be silly to assume that when you create your first website, people are going to flock there within minutes of you posting your first article. To get traffic, you need search engine rankings, or a back door method of making people want to visit your site. One method that has been discussed on forums recently is getting a lot of attention from all the right people. Whilst it is very good for brand and name recognition, it may not necessarily be good ...

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Search Engine Optimization for Dummies

Given the vastness of the world wide web and the infinite number of web pages, it is easy to see the importance of ranking high on search engine return pages (SERPs). In an ideal world, the best webpage which contains a wealth of accurate content, helpful links and nice pictures to boot would be at the top. However, the world of the web is less than ideal. Many businesses will happily, pay large sums of money to SEO experts expecting a high ranking. If the business is able to keep the competitors at bay and the return on investment (ROI) ...

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