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Tag Archives: re-targeting

Retargeting and You

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as re-marketing by Google) has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with how it works and when it should be used. What exactly is Retargeting? Retargeting is the practice of serving ads based on prior engagement; technically, it is cookie-based technology that relies on Javascript code to trail your audience anonymously all ...

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re-targeting email marketing

Advanced Email Marketing: All About Re-targeting

Email marketing is BOOMING. Even though social media marketing is on the rise, few other methods can compare to the continuous revenue that email marketing provides, making it the clear cut favorite for online business owners. 91% of consumers check their email daily. 74% of consumers prefer to receive commercial communications via email. Needless to say, the potential is there. If you ask any successful internet marketer what the first step is when creating a profitable online business, 9 out of 10 will likely tell you to begin building a list of subscribers. Today I’ll be covering some advanced methods ...

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