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Lead Generation: Make a Cold Prospect Sizzling Hot

There are many facets involved when it comes to marketing. For those who have been in the field of a long time or are new, it is easy to realize that a great deal of work and research is involved. One particularly challenging part of marketing is lead generation. Lead generation is the process of creating consumer interest and converting that interest into sales leads through using tools like newsletters, emails, subscriptions, and other marketing tools. There are many stages to lead generation, but the most important stage is turning cold prospects into hot prospects or sales leads. If you’re ...

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