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payment-processor

Top 3 Payment Processors: The Pros and Cons

About 50 percent of all online consumers will walk away from a purchase if their favorite payment method isn’t accepted. The checkout process needs to be user-friendly, if not it will take a toll on your conversion rates. Online retailers tend to channel their efforts into boosting traffic in an effort to increase sales. However, it is far more effective to direct some of that energy toward maximizing the number of payment choices you offer finicky online shoppers. This will, in turn, optimize your conversion rate and reduce the frequency of shopping cart abandonment. It is much easier to double the number of sales you generate from existing customers, rather than attempting to gain the same amount from first-time visitors to your website.

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