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Part 2 of 2: Building a List You can Take to the Bank

So, you have just done an ad swap, and gained 100 members on your list. However, you lost 200 to the partner. Many people forget that doing ad swaps is not instant gratification. You cannot (or should not) do anything with the new members to your list, until you are 100% sure that they have settled in. Don’t sell them anything, not for some time. They joined up to your list because you gave them something free, more often than not. Does that sound like a red hot buying prospect to you? Thought not. So, here’s how to get out ...

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