Home / Tag Archives: online marketing (page 4)

Tag Archives: online marketing

Setup a High-Converting Webinar in 8 Steps

The use of webinars to bring in leads has increased significantly over the past few years. The main reason for this is simple; because the potential to bring in high quality leads from webinars is higher than just about any other digital strategy. Not only is the potential higher, but business owners and marketers can also use webinars to take advantage of several other benefits. On top of the ability to reach viewers from all across the world, webinars also provide an exceptionally low cost option for efficiently reaching your target market. Ken Molay, founder of the Webinar Blog, performed ...

Read More »

The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

Read More »

Marketing Metrics and Priorities: What You Need to Know

As the necessity of marketing efficiency becomes more clear, marketers everywhere are continuously looking for ways to improve upon that efficiency by paying closer attention to marketing metrics. One way that many marketers are working to do this is through marketing metrics. While these metrics can be in many different shapes and sizes, their importance as a whole simply cannot be denied. As Warthon professor William Stewart states: “When establishing any marketing strategy, you need to be able to quantify the information at your disposal to make better decisions.” Stewart goes on to say that, by utilizing marketing metrics and ...

Read More »

7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

Read More »

Why Mobile Optimization is Vital for Higher Search Rankings

With the constant changes, mobile optimization couldn’t possibly be more in important than it is today. For a few it’s old news, but for most it is still news – Google has once again updated its algorithms and this time, it influences website owners whose site is mobile optimized. Mobile optimization is one of the surest ways to make it easier for your mobile audience to view your web page, buy products, and the like. With a mobile optimized website on hand you’ll be able to ensure that you’re not only attracting your audience and keeping them interested, but that ...

Read More »
Scroll To Top