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Tag Archives: Offline Business

Privacy Statement: Should You Have One and What Should It Include

Although there is no federal law that regulates such practices, you should always include a privacy statement on your website. Creating the simple document is a very important step in the process. A properly written policy will disclose all or some of the ways you plan to use gathered information about site visitors. It should include an outline of how you store data and manage gathered information in plain language that is easy for users to understand.

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10 Questions to Ask When Creating a New Product or Service for Your Customers

If you currently operate an established enterprise, want to launch a new product or service, or if you are contemplating a fresh startup idea, usually the same fundamental screening questions will apply to help shape your new concept. As you screen business ideas, the following questions will guide you, and focus your thinking as you further develop your concepts. Start by zooming in on these important focal points:

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5 Ways to Market Your Business for Free

Don’t assume you can’t promote your brand effectively without access to a huge advertising budget. Many new business owners get discouraged because they lack deep pockets. They think the only way to market their goods or services successfully is with massive amounts of money, and this can’t be farther from the truth.

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How Your Pricing Structure May Be Losing You Money

Your pricing structure for your Ecommerce business will determine how profitable your business is. When customers are shopping your website the first thing they will notice after the image is the price. It is very important that you put a lot of thought and effort into developing a pricing strategy for your product that will be beneficial for both you and your customer.

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The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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