Responsive squeeze pages are simply mobile-friendly landing pages designed to gather viewer information in a detailed form so the business can follow-up and attempt to sell a product or service.

When advertisers and business owners think about tracking marketing KPIs the first factors to come to mind are typically leads, sales revenue and cost per acquisition. However, there are several more key performance indicators you should pay close attention to in order to launch the most effective marketing campaign.

After all the bursts of confetti had scattered and the highly anticipated ball had dropped at Times Square, 2015 vanished into our memories. Retailers released a bittersweet sigh, as the end of year peak shopping season came to a close. The year 2016 rolled in with new hopes of continued growth and prosperity, improved marketing strategies, and further advanced technologies.

Getting through the workday is tough. Sometimes it feels like there just isn’t enough time to finish everything that needs to be done. For some people, being productive and getting everything finished comes naturally. For others, it’s a skill that needs to be practiced every day until they find the method that works best for them. Well, there are a lot of hacks available to help you re-prioritize your life and start getting more done everyday.

Marketing is a profession that is continuously evolving and improving with the influx of new information. As a marketing professional, one of your main concerns should be productivity. In a recent poll, it was found that most marketing professionals considered themselves to be unproductive and as a result, the impact of their marketing efforts suffered. As you continue to hone in on your marketing tactics and strategies, productivity should be a core consideration. If you are ready to solidify your productivity levels, then here are a number of excellent productivity hacks that will take you to the next level. Measuring ...