Mistakes are just part of being human. They are naturally occurring, and how most of us learn. Oftentimes, failure is not devastating, it is a blessing in disguise because it forces us to grow, and keeps us grounded.

If you currently operate an established enterprise, want to launch a new product or service, or if you are contemplating a fresh startup idea, usually the same fundamental screening questions will apply to help shape your new concept. As you screen business ideas, the following questions will guide you, and focus your thinking as you further develop your concepts. Start by zooming in on these important focal points:

Don’t assume you can’t promote your brand effectively without access to a huge advertising budget. Many new business owners get discouraged because they lack deep pockets. They think the only way to market their goods or services successfully is with massive amounts of money, and this can’t be farther from the truth.

Responsive squeeze pages are simply mobile-friendly landing pages designed to gather viewer information in a detailed form so the business can follow-up and attempt to sell a product or service.

When advertisers and business owners think about tracking marketing KPIs the first factors to come to mind are typically leads, sales revenue and cost per acquisition. However, there are several more key performance indicators you should pay close attention to in order to launch the most effective marketing campaign.