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Tag Archives: marketing

Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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7 Landing Page Conversion Hacks that Rock

The most valuable and infuriating task any marketer gets appointed is to create a highly effective landing page that converts. This can be a daunting challenge because there are many variables that can affect the success or failure of a page. At any time, problems may arise with copy, images, page design, traffic issues, the list is endless. A good approach is to not focus so much on why your landing page is not converting, instead channel your energy on methods that will improve performance. The following is a compilation of seven hacks that will help push your landing page ...

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