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Tag Archives: marketing

Marketing 101: Attracting the Teen Audience

These days, it is clear that marketing to teens is one of the greatest challenges that most marketing firms face. Trends among teens tend to change at a faster rate than among other groups and moreover, teen attention is very difficult to hold onto because there are so many businesses and platforms that are competing for their attention. All one needs to do is to look at Facebook, Whatsapp, and Snapchat for an example of this. Each of these businesses is competing with the other to attract and retain teen attention because teens provide an invaluable portion of the market. ...

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The Psychology of Marketing: Improving Your Tactics

As a marketing firm or a business owner looking to improve your marketing tactics, one of the main things that you should understand is what the driving force behind a successful marketing campaign. What most don’t realize is that the success of a marketing campaign is not based solely on the nature of the campaign, the funds poured into the campaign, or the design of the campaign. The success of a marketing campaign is really based upon psychology and how well the marketing campaign utilizes psychological tactics in order to attract and retain a consumer base. Below are a number ...

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The Future of Marketing

The world of marketing is changing at a lightning pace.  All companies have to stay on top of the latest trends to keep from missing out on a great new initiative to attract new customers and raise awareness of their brand.  Marketing strategies have to keep up with the ever-changing technologies and the changing needs of the consumers. Looking into the future to predict the next big change in the marketing world can keep your company one step ahead of the competition.  Marketing analysts and businesses have to know what is coming next in order to keep clients happy and ...

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Old School Marketing in a New Cyber World

Marketing is the act of trying to persuade people to purchase goods or services from your particular business. In the beginning, the channels of media that were used were print such as; catalogs and newspaper or magazine advertisements and in broadcast such as; radio or television advertisements. This type of advertisement has been very effective in the past. However, now in a world of connectivity at your fingertips marketing has become a bit more complicated. Now, advertisers are incorporating this effective old school way into the new world of cyber marketing. Blogs, social media posts, videos, and websites have now ...

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How to Market on Facebook Part 2: Widening Your Reach

A week ago we touched on the benefits of using Facebook to market to your target audience and how beneficial it is for engaging your followers. In case you missed it, here it is: How To Market On Facebook Part 1: Engaging Your Audience.  Just a quick recap: Facebook receives A LOT of traffic. With over 1 billion users, many of them check their accounts multiple times a day. If you’re not utilizing Facebook as a potential tool to build yourself as an authority and to maintain a dialogue with your target market, then you are severely missing out.  Today ...

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