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Tag Archives: marketing

Relationship Marketing 101: 5 Power-House Strategies You Can Apply Instantly

If you are not developing a relationship marketing plan for your business, you could be in trouble. In a world where business owners and marketers are constantly being told to work to find new customers, the value of customer loyalty can sometimes get lost. When you think of major brands like Apple, it is quite clear that a large portion of their success comes from the incredible amount of loyalty consumers have for their brand. It is astonishing to think about the fact that Apple has, time and time again, convinced consumers to buy new iPhones that have very little ...

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11 Top Small Business Strategies for Marketing Success

What is the biggest challenge that your business faces when it comes to marketing your products or services? As a small business owner, your answer is probably going to have something to do with your limited marketing budget and lack of available resources. You’re not alone. In fact, even CEOs of the most popular brands in the world got their start in a small business atmosphere where efficiency was key. And, while increased resources have allowed them to take their marketing efforts up a notch, they still know a thing or two about effective and efficient marketing tactics. With that in mind, ...

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Framework Thinking and You

Every business has a rigid business plan that they believe they must follow in order to make their company profitable and able to persevere through the years to come. They also use this plan to attempt to come up with solutions to problems. Unfortunately, this is when major issues arise in many institutions because the business plans do not allow for flexibility. Flexibility, open-mindedness, creativity, and organization are needed to solve problems. Usually, at this time the company will call in a consultant to aid in the situation, because the consultant specializes in a technique that businesses usually do not ...

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Generating Traffic: Finding the Right Tactic

Owning a website and a brand is never easy and it often requires a lot of effort on behalf of your marketing team. The difficulty is that finding the right tactics to generate web traffic can often be a challenge since not every single tactic is effective and will provide you with the results that you are looking for. Generating traffic is important since it affects the success of your brand, how many sales you make, and it also determines how much information your brand’s buyers have regarding your brand. Rather than risk the success of your brand, the best ...

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List Building Strategies

When it comes down to it, your website runs on how extensive your list is. The more people who are subscribed to your brand, the more visibility and promotion your website gets. Many individuals though are unaware of how to capitalize on the tools available to them in order to grow their list. Instead of struggling with guesswork and using tips that aren’t effective, below is a list of proven list building techniques to put you right on track. Keep in mind though that some of these tips are applicable to specific brands or situations, so they may be especially ...

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