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Tag Archives: marketing

Business Intelligence: IBM and Twitter Mashup

Back in October of 2014, IBM announced that it would be beginning a very important partnership with social media giant, Twitter.  This partnership would allow businesses that used IBM services to utilize Twitter data to improve their marketing strategies.  IBM already had such platforms available, like the Watson cloud platform, an enterprise solution to help businesses sort through the internet data to improve their businesses and make informed decisions based on what consumers are doing online. The purpose of the partnership between IBM and Twitter is that Twitter now shares its data with IBM so that IBM can use this ...

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The Downfall of Twitter

Many well-read Twitter users and marketing experts alike are confused about why Twitter’s CEO, Dick Costolo made the decision to put the social media giant’s Chief Financial Officer, Anthony Noto, in charge of the company’s marketing strategy. Most who ponder the topic conclude that this is a very poor decision on the CEO’s part, and that the decision comes at an especially poor time. Even those with very little marketing experience are baffled by this decision in online conversations. This period of time is one where Twitter needs to think on its feet and really make good decisions, since it ...

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Is Print Marketing Dead?

Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those same professionals is whether the initial notion about print marketing’s decline was correct. There currently is a great deal of evidence suggesting that print advertising is not in decline, but is instead evolving and becoming more influential among today’s consumer. The increase and success of print marketing bodes well for many brands, especially small ones because print marketing is still a relatively cheap and highly effective ...

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Lead Conversion for Social Media

Coming up with an effective and worthwhile marketing campaign isn’t always easy. Actually, it is one of the most challenging things that you can accomplish for a business. Marketers use many forms of marketing to generate clients and sales for businesses, but it is no secret that lead conversion is one of the best methods to employ. At the end of the day, Facebook, Twitter, and other social media platforms only go so far in helping your company achieve the marketing results that it needs to truly succeed in today’s marketplace. Lead conversion is the next step, the one that ...

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Marketing 101: Attracting the Teen Audience

These days, it is clear that marketing to teens is one of the greatest challenges that most marketing firms face. Trends among teens tend to change at a faster rate than among other groups and moreover, teen attention is very difficult to hold onto because there are so many businesses and platforms that are competing for their attention. All one needs to do is to look at Facebook, Whatsapp, and Snapchat for an example of this. Each of these businesses is competing with the other to attract and retain teen attention because teens provide an invaluable portion of the market. ...

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