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Tag Archives: marketing

10 Amazing Tips for Tracking Your Leads

The most successful marketing campaigns start with quality prospects that turn to qualified leads. According to research by Capterra, “Improving the quality of leads generated and increasing the quantity of leads generated top the list as the most important lead gen objectives for businesses.” These days, if you want a successful brand, you need to rely on buyers to help build it. A strong following starts with gathering qualified leads. If you are like most marketing brands though, you have trouble tracking your leads. Rather than falter behind the competition, it is time to take charge of your lead generation ...

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7 Unbelievable Tips to Quality Lead Conversions

Now that you have spent a fair amount of time qualifying your leads, nurturing the, following up, and guiding them through the sales funnel – it is time to focus on converting these leads. Here is a visual overview of what the process looks like when you view it in the sales funnel: As you can tell, the process comes with a few obstacles, but it also requires the right amount of persistence. However, with enough of an adamant personality and a desire to succeed, you can attain the best results. Before focusing on lead conversion strategies, here is a ...

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Why You Must Follow Up with Your Leads

Lead generation is a tough gig and well after you have successfully generated a number of leads, your job is not done. As Sensible Marketing points out, “77 percent of marketing leads never convert into sales. Lack of lead nurturing the common cause of this poor performance.” Once you have accumulated your leads through various marketing strategies, some would say that the “real work” begins. The next steps include lead follow up and nurturing, since the entire purpose of generating leads is to draw them through the sales funnel by converting them into customers. To understand the importance of following ...

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Setup a High-Converting Webinar in 8 Steps

The use of webinars to bring in leads has increased significantly over the past few years. The main reason for this is simple; because the potential to bring in high quality leads from webinars is higher than just about any other digital strategy. Not only is the potential higher, but business owners and marketers can also use webinars to take advantage of several other benefits. On top of the ability to reach viewers from all across the world, webinars also provide an exceptionally low cost option for efficiently reaching your target market. Ken Molay, founder of the Webinar Blog, performed ...

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The Pros and Cons of Automating Your Lead Capture

These days, coming up with a viable lead generation strategy is not easy. There are numerous factors that influence the performance of your strategy and whether it is effective. When it comes to capturing leads, marketing professionals are increasingly turning to new opportunities to meet their lead capture goals. One of the most common options is to go from manual lead capture to automated lead capture. While manual lead generation certainly does give you a strong insight into the lead generation process, a manual process only goes so far. If you are looking to take your lead capture to the ...

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