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Lead Retention and Capture: How to Prevent a Leak in Your Sales Funnel

One of the trickiest aspects of marketing is the concept of a lead and everything that revolves around it. Most marketing professionals learn as they go along. While this is a fine strategy, would it not still be best to have all of your information upfront? Understanding leads, lead capture, the sales funnel, lead loss, and all other related concepts, whether you are managing an e-commerce brand or otherwise is a much more useful and effective strategy. This way, you do not need to waste time learning the concept because you have all of the right tools and resources available ...

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Repurposing Your Content For More Eyeballs

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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The 8 Secrets of Smarter Onboarding

Regardless of the longevity of your company, onboarding new clients can be a challenge. As you live in a technology driven world, you need to make sure to keep up with the latest available options in your business. The only way to grow your business is to expand your client base, which often takes a little bit of investigating to determine why your current method is not working. New clients are the way that you keep your business open. Seeking out leads for potential revenue is important, but you need to know what to do after you have gotten a ...

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What is Onsite Retargeting?

There is a great deal of work involved in figuring out who your target market is and how to reach them. Another consideration that you need to take into account is when it is most appropriate to reach out to your target market for the best results. This particular post is going to focus on the when component of targeting. By targeting your market at the right time and implementing the most effective strategies, you can improve your lead generation campaigns and ultimately, your sales. If you are starting a pay per click campaign, you want to ensure that people ...

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10 Steps to Get the Most Out of Your Lead Generation Popups

Marketing is a creative process, especially with all of the strategies out there. One of your main concerns as a marketing professional is the lead generation. Current studies show that one of the biggest challenges for marketing professionals is generating high-quality leads. There are many lead generation strategies available to you. Most marketing professionals practice direct mail, referral systems, telemarketing, special events, promotions, and advertisement. One particular strategy that most forget about though is lead generation popups, also commonly referred to as “opt-in” and “opt-out” forms. If you are ready to take charge of your lead generation campaign and get ...

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