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Tag Archives: marketing strategies

Simple Split Tests to Double Your Lead Generation

As some of the best marketing professionals point out, “If you are not testing, you are guessing.” Such a statement has a wealth of truth to it. Those who do not split test are implementing marketing methods and tools into the development of their website, without really knowing what works. As a result, most websites are not being developed in a manner that leads to the most effective lead generation results. One of the most significant reasons that affect the use of A/B split testing is not that the testing itself is difficult. The mere fact that most professionals do ...

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The Pros and Cons of Automating Your Lead Capture

These days, coming up with a viable lead generation strategy is not easy. There are numerous factors that influence the performance of your strategy and whether it is effective. When it comes to capturing leads, marketing professionals are increasingly turning to new opportunities to meet their lead capture goals. One of the most common options is to go from manual lead capture to automated lead capture. While manual lead generation certainly does give you a strong insight into the lead generation process, a manual process only goes so far. If you are looking to take your lead capture to the ...

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The Marketer’s Quick Guide to Growth Optimization

For years, successful marketing has been the backbone of business growth. It is what drives new customers to a purchase from a company while helping to build brand loyalty that keeps customers coming back. It is, all in all, what truly drives the short and long term revenue of a company. With this in mind, finding a way to optimize the growth of your business comes down to understanding how to develop ways to succeed in marketing quickly. As the old business saying goes:                   “You are either getting better or getting worse, there is no in between.” The reason ...

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The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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