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Tag Archives: marketing strategies

The Ultimate Guide to Facebook Live

  To compete with the popular Twitter-owned Periscope, Facebook released a new way to upload content called Facebook Live. Facebook Live is a tool that can be used from the Facebook app on an Apple or Android device to stream video live. It provides companies and users with a way to interact with their followers in real-time as viewers can react and comment on the stream as it is happening—and after. It is also a fun and creative tool to use so your audience sees you as a person rather than a faceless entity behind the screen. The streaming service ...

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10 Hacks to Increasing Your Marketing Productivity

Marketing is a profession that is continuously evolving and improving with the influx of new information. As a marketing professional, one of your main concerns should be productivity. In a recent poll, it was found that most marketing professionals considered themselves to be unproductive and as a result, the impact of their marketing efforts suffered. As you continue to hone in on your marketing tactics and strategies, productivity should be a core consideration. If you are ready to solidify your productivity levels, then here are a number of excellent productivity hacks that will take you to the next level. Measuring ...

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5 Hacks to Maximize Your SEO

Although you may maintain a Facebook and Twitter page on top of your company’s web page, it is still not enough to generate organic traffic to your website. The best and only way to start getting more traffic to your site is through traffic coming from search engine results, that much is obvious. What might not be so obvious is how someone is going to be able to find your link among the hundreds of other search results when they search for their keywords.  Search Engine Optimization (SEO) is a tool used by companies to better their chances of being ...

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7 Ways to Maximize Your Affiliate Marketing

Not to be confused with referral marketing—promoting products or services to new customers through word of mouth—affiliate marketing is a form of marketing where associates are rewarded based on the traffic they bring to the company on their own. Since Google is always changing its landscape, it is important to know how to continue using affiliate marketing in a way that will benefit your company rather than waste everyone’s time and money.      There was a time in the early years of the Internet where affiliate marketing was the best way to showcase your products. With the growth and ...

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6 Powerful Productivity Hacks You Need Now

In marketing, efficiency is key. Without efficiency, it can be incredibly difficult for marketers to be consistently successful with their marketing efforts. When combined with effectiveness, a marketer becomes unstoppable. As Steve Kerho, contributor at Fast Company, points out: “The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.” But achieving this unstoppable combination is not an easy task. In order to do so, a marketer must take the necessary steps to be as productive as possible – therefore optimizing their efficiency and effectiveness. To help you with this, here are six ...

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