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Tag Archives: marketing strategies

Consistency Is Key – Branding Across Multiple Platforms

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

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Marketing to Millennials: How to Keep Them Engaged in Your Content

Millennials are young adults born anywhere from 1977 to 2000. This key demographic makes up about 25 percent of the population in the United States and makes 21 percent of all discretionary purchases. They are currently the largest population of the U.S. workforce, quickly taking over the steadily retiring baby boomers. Like all preceding generations, millennials are unique. This quirky group presents their own special characteristics and no smart business will ignore the massive amount of purchase power millennials offer.

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Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

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Face to Face Training – A Thing of the Past?

Is face-to-face training, a thing of the past? Not necessarily, human beings naturally crave interaction. Most people tend to learn better in a more hands-on environment. Yet, in the modern digital age, it is all about getting things done in a virtual way. We use electronic accounts to send mail, phone calls are being made over the internet with video, and it is more popular than ever to work from home. Instant communication is an integral part of our lives. There are many advantages to all the recent advances in telecommunications, this cannot be denied, it makes communicating with one ...

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