Lead generation is one of the most important aspects of running a successful business. Without a consistent flow of leads, chances are your business will struggle to generate enough revenue to continually grow. Unfortunately, successful lead generation is one of the biggest challenges that a business faces. According to a survey by the B2B Technology Marketing Community, generating high-quality leads is the number one challenge that B2B marketers face. In fact, over 60% of the 800 businesses that they surveyed reported this as their biggest challenge. If you are reading this article, chances are it is a major challenge for ...

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

When you are working on marketing a business it becomes extremely important to understand which tools help. You need to also understand which tools hurt you. For a business there are a variety of tools. When you get online you will find multiple tools as well. Those tools will improve your abilities in many ways. Some, though, will hurt your business. It is important to understand which tools do what. It is also important to consider the ways to achieve your level of success. You will need to think about success in different ways. You need to make sure you ...

Owning a brand is tough work, which means that you need to best tools available to help you succeed. One of the biggest problems for most brand owners is finding the best tools to reach success. Market research is an indispensable resource, but finding which market research reports are the greatest can be exceedingly difficult. To save you time and expense, this post details which market research reports you should refer to for the best information on what buyers are looking for, which demographics are interested in what items, and all other pertinent information that can help you market your ...

In today’s difficult economy, more and more businesses are turning to the Internet to revive their productivity and declining profits. Simple Internet resources including email, social media and search engine optimizations (SEO) have given even small businesses the possibility to thrive, if they know what they are doing. The problem is, there is so much dis-information from people who just really don’t know the best ways to approach online marketing the right way. The life-blood of any online business is “TRAFFIC”. If you can get traffic and convert that traffic you will see incredible success. One of the easiest ways ...