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e-Commerce Stats You Should Know for 2016 and Onwards

After all the bursts of confetti had scattered and the highly anticipated ball had dropped at Times Square, 2015 vanished into our memories. Retailers released a bittersweet sigh, as the end of year peak shopping season came to a close. The year 2016 rolled in with new hopes of continued growth and prosperity, improved marketing strategies, and further advanced technologies.

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6 Powerful Productivity Hacks You Need Now

In marketing, efficiency is key. Without efficiency, it can be incredibly difficult for marketers to be consistently successful with their marketing efforts. When combined with effectiveness, a marketer becomes unstoppable. As Steve Kerho, contributor at Fast Company, points out: “The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.” But achieving this unstoppable combination is not an easy task. In order to do so, a marketer must take the necessary steps to be as productive as possible – therefore optimizing their efficiency and effectiveness. To help you with this, here are six ...

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What is Onsite Retargeting?

There is a great deal of work involved in figuring out who your target market is and how to reach them. Another consideration that you need to take into account is when it is most appropriate to reach out to your target market for the best results. This particular post is going to focus on the when component of targeting. By targeting your market at the right time and implementing the most effective strategies, you can improve your lead generation campaigns and ultimately, your sales. If you are starting a pay per click campaign, you want to ensure that people ...

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The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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