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List Buying – Pros and Cons

Building your qualified prospects is one of the prime goals of any marketing professional. With more prospects at your disposal, you can increase your end buyer and improve your brand’s success and visibility. While there are some individuals who ascribe to the traditional method of list building, which is through asking website visitors to join newsletters and forwarding newsletter information to potential buyers, some prefer the non-conventional and up-and-coming method of buying e-mail lists. If you’ve ever considered this option, you’ve probably wondered to yourself what the pros and cons are. By understanding the advantages and disadvantages of buying a ...

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