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Tag Archives: lead generation

Lead Generation: Make a Cold Prospect Sizzling Hot

There are many facets involved when it comes to marketing. For those who have been in the field of a long time or are new, it is easy to realize that a great deal of work and research is involved. One particularly challenging part of marketing is lead generation. Lead generation is the process of creating consumer interest and converting that interest into sales leads through using tools like newsletters, emails, subscriptions, and other marketing tools. There are many stages to lead generation, but the most important stage is turning cold prospects into hot prospects or sales leads. If you’re ...

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Is Print Marketing Dead?

Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those same professionals is whether the initial notion about print marketing’s decline was correct. There currently is a great deal of evidence suggesting that print advertising is not in decline, but is instead evolving and becoming more influential among today’s consumer. The increase and success of print marketing bodes well for many brands, especially small ones because print marketing is still a relatively cheap and highly effective ...

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Lead Conversion for Social Media

Coming up with an effective and worthwhile marketing campaign isn’t always easy. Actually, it is one of the most challenging things that you can accomplish for a business. Marketers use many forms of marketing to generate clients and sales for businesses, but it is no secret that lead conversion is one of the best methods to employ. At the end of the day, Facebook, Twitter, and other social media platforms only go so far in helping your company achieve the marketing results that it needs to truly succeed in today’s marketplace. Lead conversion is the next step, the one that ...

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