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Tag Archives: lead generation

Making Mobile Marketing Magnificent

It’s quite amazing how much human behavior has changed over the past two decades when it comes to mobile devices. Simply doing a little people watching while at your local mall or at a restaurant will give you a good idea of just how much modern generations are using their mobile devices in any and all situations. Statistics from Smart Insights point out that there are over 1.6 billion mobile device users in the world today and that the average time spent on mobile devices turns out to be an astonishing average of 2.8 hours a day in the year ...

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Sales Funnel: Climbing the Steps to Success

A sales funnel can be described as a visual representation of the steps to take to successfully convert visitors. Essentially, a sales funnel is a marketing system; it’s the “ideal” route you intend your consumers to experience as they go from Prospect -> Lead -> Satisfied Customer -> Repeat Buyer. A sales funnel will also show you how many possible conversions you have in each stage of your sales cycle, as well as detailing your conversion rates for each stage. What is a Sales Funnel Measuring its Health and Success? There are four crucial metrics that can tell you the ...

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Lead Harvesting

Getting new leads coming in on a regular basis and acquiring new customers can be pretty tricky. Thankfully, these days it’s possible to have leads pouring in by the hundreds without needing to spend a ton of money on marketing. There are countless ways to generate leads and reach new customers through digital marketing. Today, we’re going to talk about some of the most effective online strategies. Advertising in Search and Social Media One of the quickest and easiest ways to get leads rolling in is to setup an advertisement campaign. Online, this is most often done through major search ...

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Lead Generation: Make a Cold Prospect Sizzling Hot

There are many facets involved when it comes to marketing. For those who have been in the field of a long time or are new, it is easy to realize that a great deal of work and research is involved. One particularly challenging part of marketing is lead generation. Lead generation is the process of creating consumer interest and converting that interest into sales leads through using tools like newsletters, emails, subscriptions, and other marketing tools. There are many stages to lead generation, but the most important stage is turning cold prospects into hot prospects or sales leads. If you’re ...

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Is Print Marketing Dead?

Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those same professionals is whether the initial notion about print marketing’s decline was correct. There currently is a great deal of evidence suggesting that print advertising is not in decline, but is instead evolving and becoming more influential among today’s consumer. The increase and success of print marketing bodes well for many brands, especially small ones because print marketing is still a relatively cheap and highly effective ...

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