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Tag Archives: lead generation

5 Hacks to Maximize Your SEO

Although you may maintain a Facebook and Twitter page on top of your company’s web page, it is still not enough to generate organic traffic to your website. The best and only way to start getting more traffic to your site is through traffic coming from search engine results, that much is obvious. What might not be so obvious is how someone is going to be able to find your link among the hundreds of other search results when they search for their keywords.  Search Engine Optimization (SEO) is a tool used by companies to better their chances of being ...

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7 Ways to Maximize Your Affiliate Marketing

Not to be confused with referral marketing—promoting products or services to new customers through word of mouth—affiliate marketing is a form of marketing where associates are rewarded based on the traffic they bring to the company on their own. Since Google is always changing its landscape, it is important to know how to continue using affiliate marketing in a way that will benefit your company rather than waste everyone’s time and money.      There was a time in the early years of the Internet where affiliate marketing was the best way to showcase your products. With the growth and ...

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Lead Retention and Capture: How to Prevent a Leak in Your Sales Funnel

One of the trickiest aspects of marketing is the concept of a lead and everything that revolves around it. Most marketing professionals learn as they go along. While this is a fine strategy, would it not still be best to have all of your information upfront? Understanding leads, lead capture, the sales funnel, lead loss, and all other related concepts, whether you are managing an e-commerce brand or otherwise is a much more useful and effective strategy. This way, you do not need to waste time learning the concept because you have all of the right tools and resources available ...

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Repurposing Your Content For More Eyeballs

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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The 5 Ways to Reduce Your Bounce Rate

Bounce rate is one of the most commonly talked about terms in digital marketing. The reason for this is because it is also one of the most important factors in a business’ online success. If you are unfamiliar with the term, Navneet Kaushal of Search Engine Journal provides a simple definition: “Bounce rate is the number of people who came to your site and left without visiting a second page. It can also be defined as the percentage of single page sessions on your website. Google evangelist Avinash Kaushik, describes bounce rate as ‘I came, I puked, I left.” While ...

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