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Tag Archives: lead generation

Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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How Effective is Social Marketing

As with any social marketing campaign, there are effective ways to pull it off successfully and not so great approaches. There is a basic set of rules that need to be followed to come out on top of this game. For those who fail to do the research and learn from the past mistakes of their predecessors, social marketing can be a waste of time.

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Top 5 Reasons to Use Facebook to Market Your Idea

Today’s marketers and business owners can easily get caught up in all the chaos and find themselves overwhelmed. There is so much hustle and bustle going on in regards to advertising content. Some marketers are dabbling in every content medium they can grasp. To keep up with the Joneses, you may feel compelled to use search marketing, SEO, videos, blogs, email marketing, cold calling, etc. The options are seemingly endless.

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